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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,272 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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176 - 200 of 321 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Astrofil H M

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Jul 13, 2021

I've learned a lot! Thanks!

By Mo. Z H

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May 2, 2025

great knowledge. Thank you

By Rahul B

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Dec 23, 2021

great for upgrading skills

By Ravi S J

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Apr 5, 2021

Nice course for beginners.

By Eber S

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Jul 3, 2018

A very interesting course!

By Bayron M

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Oct 6, 2020

Amazing course, loved it!

By Mustafa

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Jul 2, 2024

Great Course and content

By Sara E B V

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Aug 28, 2023

This course is excelent!

By Aziel G

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Jul 13, 2020

Wonderful course indeed.

By 521_Archana S L

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May 6, 2019

GOOD AND VALUABLE COURSE

By Manisha P

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Jun 4, 2020

Very interesting course

By Roelof D P

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Mar 15, 2020

Good informative course

By Mario R

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Feb 17, 2025

Muy útil e interesante

By Ainun H

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Nov 23, 2024

Interesting, thank you

By Diêgo I G

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Oct 11, 2024

Muito bom, otima base

By ABDULLAH M S A A M S A

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May 22, 2024

شكرا لكم على ما قدمتم

By Nguyễn H T

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Nov 13, 2022

Helpfull. Big thanks!

By Harias K

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Apr 23, 2024

Update dan Aplikable

By AMPARITO R O

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Aug 28, 2023

Amplio conocimiento

By Lizet L Q S

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Apr 18, 2023

It is a good course

By Amit K

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Jun 22, 2021

Awesome for a start

By amit k

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Apr 3, 2020

Good study material

By Mai P T

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Feb 6, 2025

easy to complete!!

By Evans M

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Nov 20, 2020

Truly informative!

By Simone C

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Dec 29, 2022

Very interesting