Learn how to create short-form videos optimized for Facebook Watch that boost engagement and grow your audience. This course covers the video production process—from planning and scripting to filming, editing, and publishing—with a focus on creating content that captures attention in the first few seconds. You'll explore best practices for visual storytelling, silent viewing optimization, and leveraging Facebook’s native video tools. With a tutorial and hands-on video project, you’ll build the skills to produce compelling, mobile-first videos that perform well on Facebook Watch.



Facebook Watch: Create Engaging Videos

Instructor: Nina Ottaviano
Access provided by Emerson Electric
Recommended experience
What you'll learn
Create and optimize video content for Facebook Watch
Skills you'll gain
Details to know

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June 2025
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There is 1 module in this course
Learn how to create short-form videos optimized for Facebook Watch that boost engagement and grow your audience. This lesson covers the video production process—from planning and scripting to filming, editing, and publishing—with a focus on creating content that captures attention in the first few seconds. You'll explore best practices for visual storytelling, silent viewing optimization, and leveraging Facebook’s native video tools. With a tutorial and hands-on video project, you’ll build the skills to produce compelling, mobile-first videos that perform well on Facebook Watch.
What's included
2 videos2 readings2 assignments
Instructor

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