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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,905 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

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301 - 325 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Mohammed B M

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Apr 28, 2021

Thank you Facebook

By Learning a d

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Mar 28, 2023

Very informative.

By Andrés Q M

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May 13, 2022

Excelllent course

By Ogochukwu U

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Mar 25, 2022

Very insightful..

By Sasanka S

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Sep 16, 2021

Very good content

By Masca L

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Apr 6, 2021

best course ever!

By Trijaka P

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Nov 18, 2022

though but worth

By اسراء م ا

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Aug 25, 2022

it was very good

By Rupesh P

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Aug 19, 2022

very informative

By Claudio T

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Jun 17, 2022

Excellent course

By Pascal F R

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Jun 17, 2022

BESTTTTT EVERRR

By Naresh m

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Feb 3, 2022

I learned a lot.

By Vasco F

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Nov 6, 2021

Great course !!!

By Kevin D

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Aug 19, 2021

taught me a lot

By Brigette M

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Jun 30, 2021

very informitive

By Jose M

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Mar 15, 2021

Amazing training

By Zviiz

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Aug 13, 2022

More than Great

By Carlos F A V

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Aug 2, 2021

Amazing course!

By Harold J J Z

•

Jul 1, 2021

Excelente curso

By Henri K

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Jan 6, 2025

Amazing course

By Sophia H M

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Apr 9, 2023

Learned a lot!

By Alex G

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Mar 15, 2023

Very impactful

By Adham E

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Jan 30, 2023

sensational <3

By Lois O

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Dec 9, 2022

very educative

By Eric A

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Oct 5, 2022

ggreat course