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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,905 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

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By Akash T

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Jul 16, 2025

good

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Nov 6, 2024

good

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Nov 5, 2024

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Nov 3, 2024

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Oct 21, 2024

nice

By Алдаберген А А

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Oct 8, 2024

Well

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Aug 26, 2024

good

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Jul 26, 2024

good

By Srishti M

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Apr 24, 2024

good

By Muhammad S S

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Apr 15, 2023

good

By RAHUL P

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Nov 18, 2022

good

By Abdulrahman A e

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Aug 26, 2022

good

By RAGHAD A H S

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Aug 14, 2022

good

By Pratik V

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Jun 5, 2022

best

By Ali

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Apr 28, 2022

best

By Grecia A Z E

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Jul 4, 2021

good

By Luis F C F

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Jun 22, 2021

good

By Nabeel N

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Apr 25, 2021

Good

By Райымбек А

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Nov 4, 2024

God

By Baratov B

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Aug 16, 2025

Ok

By Nguyễn N N Ý

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Mar 7, 2025

ok

By Duong T A ( C

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Feb 27, 2025

ok

By LinhTTMSS181121

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Aug 2, 2024

ok

By JV t

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Dec 30, 2023

ok

By Lizeth D

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Oct 20, 2024

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