By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising.



Create a Targeted Ad With Facebook Audience Insights

Instructor: Carmen Rojas
Access provided by University of Colorado
8,290 already enrolled
(56 reviews)
Recommended experience
What you'll learn
- Use the Facebook Insights tool. 
- Create targeted audiences for Facebook Advertising. 
- Build basic Facebook Ads. 
Skills you'll practice
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Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
- Understand Your Audience Options and The Audience Insight Tool 
- Create Types Of Custom Audiences 
- Create A “Contact List” Custom Audience Targeted Ad 
- Create a “Site Visitor” Custom Audience Targeted Ad 
- Create An “App User” Custom Audience Targeted Ad 
Recommended experience
Familiarity with social media and Facebook is helpful for this project, but not required.
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How you'll learn
- Skill-based, hands-on learning - Practice new skills by completing job-related tasks. 
- Expert guidance - Follow along with pre-recorded videos from experts using a unique side-by-side interface. 
- No downloads or installation required - Access the tools and resources you need in a pre-configured cloud workspace. 
- Available only on desktop - This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices. 
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Reviewed on Oct 10, 2023
I'm satisfied with this learning project, thanks for the project.
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