Coursera Project Network
Analyzing Market Attractiveness Using Creately
Coursera Project Network

Analyzing Market Attractiveness Using Creately

Jasper Albert

Instructor: Jasper Albert

7,188 already enrolled

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Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.6

(115 reviews)

Beginner level
No prior experience required
90 Minutes
Learn at your own pace
Hands-on learning
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.6

(115 reviews)

Beginner level
No prior experience required
90 Minutes
Learn at your own pace
Hands-on learning

What you'll learn

  • Define market attractiveness for businesses using Porter's 5 forces model and Creately

  • Further analyse threats and opportunities from the analysis creating a complete document model

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Taught in English
No downloads or installation required

Only available on desktop

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Learn, practice, and apply job-ready skills in less than 2 hours

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  • Gain hands-on experience solving real-world job tasks
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.

  3. Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.

  4. Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.

  5. Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.

  6. Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.

  7. Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.

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Instructor

Jasper Albert
Coursera Project Network
23 Courses53,895 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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Learner reviews

Showing 3 of 115

4.6

115 reviews

  • 5 stars

    76.72%

  • 4 stars

    14.65%

  • 3 stars

    3.44%

  • 2 stars

    4.31%

  • 1 star

    0.86%

S
4

Reviewed on Jun 25, 2021

SS
5

Reviewed on May 21, 2024

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