Analyzing Market Attractiveness Using Creately

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stars
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Coursera Project Network
In this Guided Project, you will:

Define market attractiveness for businesses using Porter's 5 forces model and Creately

Further analyse threats and opportunities from the analysis creating a complete document model

Clock90 Minutes
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services. You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.

Skills you will develop

Market AnalysisStartupBusiness StrategyEntrepreneurshipInnovation

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.

  3. Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.

  4. Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.

  5. Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.

  6. Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.

  7. Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

  • By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

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  • Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

  • You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

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