By the end of this project, you will be fluent in identifying and analyzing product and market opportunities for new businesses, and in deriving next phase strategies from your analysis. This will enable you to generate positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in competitive strategy and the Creately platform to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services.
Analyzing Product Opportunities with Creately
Analyzing Product Opportunities with Creately
Instructor: Jasper Albert
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Learn, practice, and apply job-ready skills with expert guidance
4.6
(41 reviews)
Intermediate level
Some related experience required
150 Minutes
Learn at your own pace
Hands-on learning
What you'll learn
Define product and market potential using Ansoff matrix analysis and Creately
Examine the opportunities and next strategic steps for the project
Details to know
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Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Use Creately as a business tool to customize our project template using Creately’s features.
Evaluate the Ansoff Matrix methodology and relate it to the hands-on project map.
Define and identify strategies for products and services in existing markets with Market Penetration strategies.
Analyse and suggest new product options for existing markets with Product Development strategies.
Define and identify product strategies for entering new markets with Market Development strategies.
Define and classify product options for new products in new markets with diversification strategies with Diversification strategies.
Bring it all together to understand and assess the opportunities available for each strategy and define the next steps by asking strategic questions (Part 1).
Bring it all together to understand and assess the opportunities available for each strategy and define the next steps by asking strategic questions (Part 2).
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.