Analyzing Product Opportunities with Creately

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In this Guided Project, you will:

Define product and market potential using Ansoff matrix analysis and Creately

Examine the opportunities and next strategic steps for the project

Clock150 Minutes
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be fluent in identifying and analyzing product and market opportunities for new businesses, and in deriving next phase strategies from your analysis. This will enable you to generate positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in competitive strategy and the Creately platform to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services. We will practice critically examining markets and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation for existing markets as well as new markets. Furthermore, you will assess whether to modify or keep the product structure when entering the market. This project furthers the knowledge and skills acquired during "Analyzing Market Attractiveness Using Creately", and is important step in engineering a successful product or service.

Skills you will develop

StartupBusiness StrategyEntrepreneurshipproduct/serviceInnovation

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Evaluate the Ansoff Matrix methodology and relate it to the hands-on project map.

  3. Define and identify strategies for products and services in existing markets with Market Penetration strategies.

  4. Analyse and suggest new product options for existing markets with Product Development strategies.

  5. Define and identify product strategies for entering new markets with Market Development strategies.

  6. Define and classify product options for new products in new markets with diversification strategies with Diversification strategies.

  7. Bring it all together to understand and assess the opportunities available for each strategy and define the next steps by asking strategic questions (Part 1).

  8. Bring it all together to understand and assess the opportunities available for each strategy and define the next steps by asking strategic questions (Part 2).

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.