This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization

Dr. James V. Green

Offered By

Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College Park

About this Course

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For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. 
In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Course 1 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 23 hours to complete

English

Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Instructor

Dr. James V. Green

Director of Entrepreneurship Education

Maryland Technology Enterprise Institute

61,590 Learners

4 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 23 hours to complete

English

Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus - What you will learn from this course

Week

Week 1

3 hours to complete

Introduction to Developing Opportunities for Corporate Entrepreneurs

Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship

3 hours to complete

5 videos (Total 25 min), 6 readings, 1 quiz

5 videos

Preview of the Course5m

A brief history of corporate entrepreneurship4m

Key enablers of corporate entrepreneurship6m

Setting up a formal structure for corporate entrepreneurship3m

Preview of the Corporate Entrepreneurship Specialization4m

6 readings

Welcome to Developing the Opportunity for Corporate Entrepreneurs3m

Meet Dr. James V. Green3m

Connect with your Classmates3m

Our Recommended Textbook for the Course5m

The Lean Enterprise: How Corporations Can Innovate Like Startups10m

Explore the Online Master of Professional Studies in Technology Entrepreneurship5m

Week

Week 2

6 hours to complete

Thinking Entrepreneurially

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors

6 hours to complete

21 videos (Total 204 min), 5 readings, 3 quizzes

21 videos

Welcome to the Week2m

The Opportunity Analysis Canvas2m

What are entrepreneurial opportunities?11m

Asking for ideas from employees5m

What is strategic decision-making?9m

Why study strategic decision-making?6m

What is your decision-making style?7m

Designing a career path for corporate entrepreneurs7m

Do you have a high need for achievement?10m

How does individualism influence your decision-making?7m

Do you believe that you have control of your own destiny?9m

Are you able to effectively focus your time and resources?8m

Do friends characterize you as an optimist?9m

Do you have high self-efficacy?15m

Do you exhibit high cognitive motivation?10m

What is your tolerance for ambiguity?16m

Preparing for the pitfalls of corporate entrepreneurship5m

Do you have the confidence to attempt the difficult?7m

What is your risk tolerance?21m

Are your interpersonal skills well developed?10m

Are you rich in social capital?16m

5 readings

The Opportunity Analysis Canvas10m

Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10m

3 practice exercises

Challenge Activity30m

Week

Week 3

10 hours to complete

Seeing Entrepreneurially

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition

10 hours to complete

16 videos (Total 174 min), 4 readings, 3 quizzes

16 videos

Welcome to the Week1m

What impact do knowledge conditions have in your industry?16m

Are the demand conditions in your industry favorable?20m

What is the lifecycle stage of your industry?15m

Is the industry capital intensive?14m

Is the industry advertising intensive?13m

Are you trying to enter a concentrated market?5m

What is the average size of a company in the industry?12m

What demographic changes are creating new market needs?11m

What psychographic changes are opportunistic?8m

What technical advancements are emerging?11m

What societal changes are presenting new opportunities?6m

What political and regulatory forces will influence the market?8m

How does the learning curve influence your success?10m

What complementary assets are critical to develop?11m

What is the reputation of your competitors?7m

4 readings

The Opportunity Analysis Canvas10m

Week

Week 4

5 hours to complete

Acting Entrepreneurially

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification

5 hours to complete

12 videos (Total 88 min), 4 readings, 2 quizzes

12 videos

Welcome to the Week1m

What is value innovation?6m

What existing factors can you eliminate?6m

Where can you reduce factors and not reduce value?5m

Which factors can you raise above competitors?8m

What new factors can you create?5m

Is the problem real?7m

Does your solution create value for your stakeholders?9m

Is your advantage superior and sustainable?15m

Can you build the right team at the right time?15m

Assembling and unleashing a diverse workforce2m

Final Thoughts3m

4 readings

The Opportunity Analysis Canvas10m

Explore the Online Master of Professional Studies in Technology Entrepreneurship5m

1 practice exercise

Challenge Activity30m

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

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What will I get if I subscribe to this Specialization?
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Is financial aid available?
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Will I earn university credit for completing the Course?
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Developing the Opportunity for Corporate Entrepreneurs