This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization

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Dr. James V. Green

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Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College Park

About this Course

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For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. 
In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

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Coursera Labs

Includes hands on learning projects.

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Course 1 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 22 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 22 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

3.91/5 (13 Ratings)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

106,517 Learners

13 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Content Rating94%(1,226 ratings)

Week1

Week 1

3 hours to complete

Introduction to Developing Opportunities for Corporate Entrepreneurs

3 hours to complete

5 videos (Total 25 min), 6 readings, 1 quiz

5 videos

Preview of the Course5mA brief history of corporate entrepreneurship4mKey enablers of corporate entrepreneurship6mSetting up a formal structure for corporate entrepreneurship3mPreview of the Corporate Entrepreneurship Specialization4m

6 readings

Welcome to Developing the Opportunity for Corporate Entrepreneurs3mMeet Dr. James V. Green5mConnect with your Classmates3mOur Recommended Textbook for the Course5mThe Lean Enterprise: How Corporations Can Innovate Like Startups10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

Week2

Week 2

6 hours to complete

Thinking Entrepreneurially

6 hours to complete

21 videos (Total 204 min), 5 readings, 3 quizzes

21 videos

Welcome to the Week2mThe Opportunity Analysis Canvas2mWhat are entrepreneurial opportunities?11mAsking for ideas from employees5mWhat is strategic decision-making?9mWhy study strategic decision-making?6mWhat is your decision-making style?7mDesigning a career path for corporate entrepreneurs7mDo you have a high need for achievement?10mHow does individualism influence your decision-making?7mDo you believe that you have control of your own destiny?9mAre you able to effectively focus your time and resources?8mDo friends characterize you as an optimist?9mDo you have high self-efficacy?15mDo you exhibit high cognitive motivation?10mWhat is your tolerance for ambiguity?16mPreparing for the pitfalls of corporate entrepreneurship5mDo you have the confidence to attempt the difficult?7mWhat is your risk tolerance?21mAre your interpersonal skills well developed?10mAre you rich in social capital?16m

5 readings

The Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mResource Revolution: How to Capture the Biggest Business Opportunity in a Century10m

3 practice exercises

Challenge Activity30mChallenge Activity30mChallenge Activity30m

Week3

Week 3

10 hours to complete

Seeing Entrepreneurially

10 hours to complete

16 videos (Total 174 min), 4 readings, 3 quizzes

16 videos

Welcome to the Week1mWhat impact do knowledge conditions have in your industry?16mAre the demand conditions in your industry favorable?20mWhat is the lifecycle stage of your industry?15mIs the industry capital intensive?14mIs the industry advertising intensive?13mAre you trying to enter a concentrated market?5mWhat is the average size of a company in the industry?12mWhat demographic changes are creating new market needs?11mWhat psychographic changes are opportunistic?8mWhat technical advancements are emerging?11mWhat societal changes are presenting new opportunities?6mWhat political and regulatory forces will influence the market?8mHow does the learning curve influence your success?10mWhat complementary assets are critical to develop?11mWhat is the reputation of your competitors?7m

4 readings

The Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10m

Week4

Week 4

5 hours to complete

Acting Entrepreneurially

5 hours to complete

12 videos (Total 88 min), 4 readings, 2 quizzes

12 videos

Welcome to the Week1mWhat is value innovation?6mWhat existing factors can you eliminate?6mWhere can you reduce factors and not reduce value?5mWhich factors can you raise above competitors?8mWhat new factors can you create?5mIs the problem real?7mDoes your solution create value for your stakeholders?9mIs your advantage superior and sustainable?15mCan you build the right team at the right time?15mAssembling and unleashing a diverse workforce2mFinal Thoughts3m

4 readings

The Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

1 practice exercise

Challenge Activity30m

Reviews

4.4

17 reviews

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1 star
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TOP REVIEWS FROM DEVELOPING THE OPPORTUNITY FOR CORPORATE ENTREPRENEURS

by MSFeb 9, 2018

You guys are great.Just love each every time i spent listing these lectures.

Thank you Coursera

by YEApr 30, 2021

Excellent entrepreneurial management , startup Ideas and Corporate entrepreneurship PLUS great book of The Opportunity Analysis Canvas, James V. Green.

Regards,

Yasin Nur Esmael,

View all reviews

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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