About this course: For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity
Who is this class for: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.
Taught by: Dr. James V. Green, Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
| Basic Info | Course 1 of 5 in the Corporate Entrepreneurship: Innovating within Corporations Specialization |
| Level | Beginner |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Reading: Welcome to Developing the Opportunity for Corporate Entrepreneurs
- Reading: Meet Dr. James V. Green
- Reading: Connect with your Classmates
- Reading: Our Recommended Textbook for the Course
- Video: A brief history of corporate entrepreneurship
- Video: Key enablers of corporate entrepreneurship
- Video: Setting up a formal structure for corporate entrepreneurship
- Video: Preview of the Corporate Entrepreneurship Specialization
- Reading: The Lean Enterprise: How Corporations Can Innovate Like Startups
- Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Reading: The Opportunity Analysis Canvas
- Video: The Opportunity Analysis Canvas
- Video: What are entrepreneurial opportunities?
- Video: Asking for ideas from employees
- Video: What is strategic decision-making?
- Video: Why study strategic decision-making?
- Video: What is your decision-making style?
- Reading: The Opportunity Analysis Canvas
- Video: Designing a career path for corporate entrepreneurs
- Video: Do you have a high need for achievement?
- Video: How does individualism influence your decision-making?
- Video: Do you believe that you have control of your own destiny?
- Video: Are you able to effectively focus your time and resources?
- Video: Do friends characterize you as an optimist?
- Reading: The Opportunity Analysis Canvas
- Video: Do you have high self-efficacy?
- Video: Do you exhibit high cognitive motivation?
- Video: What is your tolerance for ambiguity?
- Reading: The Opportunity Analysis Canvas
- Video: Preparing for the pitfalls of corporate entrepreneurship
- Video: Do you have the confidence to attempt the difficult?
- Video: What is your risk tolerance?
- Video: Are your interpersonal skills well developed?
- Video: Are you rich in social capital?
- Reading: Resource Revolution: How to Capture the Biggest Business Opportunity in a Century
- Reading: The Opportunity Analysis Canvas
- Video: What impact do knowledge conditions have in your industry?
- Video: Are the demand conditions in your industry favorable?
- Reading: The Opportunity Analysis Canvas
- Video: What is the lifecycle stage of your industry?
- Video: Is the industry capital intensive?
- Video: Is the industry advertising intensive?
- Video: Are you trying to enter a concentrated market?
- Video: What is the average size of a company in the industry?
- Reading: The Opportunity Analysis Canvas
- Video: What demographic changes are creating new market needs?
- Video: What psychographic changes are opportunistic?
- Video: What technical advancements are emerging?
- Video: What societal changes are presenting new opportunities?
- Video: What political and regulatory forces will influence the market?
- Reading: The Opportunity Analysis Canvas
- Video: How does the learning curve influence your success?
- Video: What complementary assets are critical to develop?
- Video: What is the reputation of your competitors?
- Reading: The Opportunity Analysis Canvas
- Video: What is value innovation?
- Video: What existing factors can you eliminate?
- Video: Where can you reduce factors and not reduce value?
- Video: Which factors can you raise above competitors?
- Video: What new factors can you create?
- Reading: The Opportunity Analysis Canvas
- Video: Is the problem real?
- Video: Does your solution create value for your stakeholders?
- Video: Is your advantage superior and sustainable?
- Video: Can you build the right team at the right time?
- Video: Assembling and unleashing a diverse workforce
- Reading: The Opportunity Analysis Canvas
- Video: Final Thoughts
- Video: Learn More with the Master of Professional Studies in Technology Entrepreneurship
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
Excellent! Well done
It is pretty useful course. I wish it was more interactive in a way that we could communicate with the professor to some extend and classmates (like group projects ) in terms of assignment or sharing ideas.
This is a great course and I strongly recommend it!
You guys are great.Just love each every time i spent listing these lectures.
Thank you Coursera