For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
Offered By
Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College ParkAbout this Course
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Course 1 of 5 in the
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Beginner Level
Approx. 21 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 21 hours to complete
English
Subtitles: English
Offered by
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
3 hours to complete
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
3 hours to complete
5 videos (Total 25 min), 6 readings, 1 quiz
5 videos
A brief history of corporate entrepreneurship4m
Key enablers of corporate entrepreneurship6m
Setting up a formal structure for corporate entrepreneurship3m
Preview of the Corporate Entrepreneurship Specialization4m
6 readings
Welcome to Developing the Opportunity for Corporate Entrepreneurs3m
Meet Dr. James V. Green3m
Connect with your Classmates3m
Our Recommended Textbook for the Course5m
The Lean Enterprise: How Corporations Can Innovate Like Startups10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
5 hours to complete
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
5 hours to complete
21 videos (Total 204 min), 5 readings, 3 quizzes
21 videos
The Opportunity Analysis Canvas2m
What are entrepreneurial opportunities?11m
Asking for ideas from employees5m
What is strategic decision-making?9m
Why study strategic decision-making?6m
What is your decision-making style?7m
Designing a career path for corporate entrepreneurs7m
Do you have a high need for achievement?10m
How does individualism influence your decision-making?7m
Do you believe that you have control of your own destiny?9m
Are you able to effectively focus your time and resources?8m
Do friends characterize you as an optimist?9m
Do you have high self-efficacy?15m
Do you exhibit high cognitive motivation?10m
What is your tolerance for ambiguity?16m
Preparing for the pitfalls of corporate entrepreneurship5m
Do you have the confidence to attempt the difficult?7m
What is your risk tolerance?21m
Are your interpersonal skills well developed?10m
Are you rich in social capital?16m
5 readings
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10m
3 practice exercises
Challenge Activity10m
Challenge Activity6m
Challenge Activity6m
10 hours to complete
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
10 hours to complete
16 videos (Total 174 min), 4 readings, 3 quizzes
16 videos
What impact do knowledge conditions have in your industry?16m
Are the demand conditions in your industry favorable?20m
What is the lifecycle stage of your industry?15m
Is the industry capital intensive?14m
Is the industry advertising intensive?13m
Are you trying to enter a concentrated market?5m
What is the average size of a company in the industry?12m
What demographic changes are creating new market needs?11m
What psychographic changes are opportunistic?8m
What technical advancements are emerging?11m
What societal changes are presenting new opportunities?6m
What political and regulatory forces will influence the market?8m
How does the learning curve influence your success?10m
What complementary assets are critical to develop?11m
What is the reputation of your competitors?7m
4 readings
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
4 hours to complete
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
4 hours to complete
12 videos (Total 88 min), 4 readings, 2 quizzes
12 videos
What is value innovation?6m
What existing factors can you eliminate?6m
Where can you reduce factors and not reduce value?5m
Which factors can you raise above competitors?8m
What new factors can you create?5m
Is the problem real?7m
Does your solution create value for your stakeholders?9m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Assembling and unleashing a diverse workforce2m
Final Thoughts3m
4 readings
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
1 practice exercise
Challenge Activity8m
Reviews
TOP REVIEWS FROM DEVELOPING THE OPPORTUNITY FOR CORPORATE ENTREPRENEURS
by MSFeb 9, 2018
You guys are great.Just love each every time i spent listing these lectures. Thank you Coursera
About the Corporate Entrepreneurship: Innovating within Corporations Specialization
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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What is the refund policy?
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Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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