For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:
• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
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This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
Developing the Opportunity for Corporate Entrepreneurs
Offered By
Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College Park
Syllabus - What you will learn from this course
Week
1Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
6 videos (Total 36 min), 5 readings, 1 quiz
6 videos
A brief history of corporate entrepreneurship4m
Key enablers of corporate entrepreneurship6m
Setting up a formal structure for corporate entrepreneurship3m
Preview of the Corporate Entrepreneurship Specialization4m
Preview of the Master of Professional Studies in Technology Entrepreneurship10m
5 readings
Welcome to Developing the Opportunity for Corporate Entrepreneurs10m
Meet Dr. James V. Green10m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
The Lean Enterprise: How Corporations Can Innovate Like Startups10m
Week
2Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
21 videos (Total 204 min), 5 readings, 3 quizzes
21 videos
The Opportunity Analysis Canvas2m
What are entrepreneurial opportunities?11m
Asking for ideas from employees5m
What is strategic decision-making?9m
Why study strategic decision-making?6m
What is your decision-making style?7m
Designing a career path for corporate entrepreneurs7m
Do you have a high need for achievement?10m
How does individualism influence your decision-making?7m
Do you believe that you have control of your own destiny?9m
Are you able to effectively focus your time and resources?8m
Do friends characterize you as an optimist?9m
Do you have high self-efficacy?15m
Do you exhibit high cognitive motivation?10m
What is your tolerance for ambiguity?16m
Preparing for the pitfalls of corporate entrepreneurship5m
Do you have the confidence to attempt the difficult?7m
What is your risk tolerance?21m
Are your interpersonal skills well developed?10m
Are you rich in social capital?16m
5 readings
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10m
3 practice exercises
Challenge Activity10m
Challenge Activity6m
Challenge Activity6m
Week
3Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
16 videos (Total 174 min), 4 readings, 3 quizzes
16 videos
What impact do knowledge conditions have in your industry?16m
Are the demand conditions in your industry favorable?20m
What is the lifecycle stage of your industry?15m
Is the industry capital intensive?14m
Is the industry advertising intensive?13m
Are you trying to enter a concentrated market?5m
What is the average size of a company in the industry?12m
What demographic changes are creating new market needs?11m
What psychographic changes are opportunistic?8m
What technical advancements are emerging?11m
What societal changes are presenting new opportunities?6m
What political and regulatory forces will influence the market?8m
How does the learning curve influence your success?10m
What complementary assets are critical to develop?11m
What is the reputation of your competitors?7m
4 readings
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
Week
4Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
13 videos (Total 99 min), 3 readings, 2 quizzes
13 videos
What is value innovation?6m
What existing factors can you eliminate?6m
Where can you reduce factors and not reduce value?5m
Which factors can you raise above competitors?8m
What new factors can you create?5m
Is the problem real?7m
Does your solution create value for your stakeholders?9m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Assembling and unleashing a diverse workforce2m
Final Thoughts3m
Learn More with the Master of Professional Studies in Technology Entrepreneurship10m
3 readings
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
1 practice exercise
Challenge Activity8m
4.3
Top Reviews
By MS•Feb 10th 2018
You guys are great.Just love each every time i spent listing these lectures.\n\nThank you Coursera
Instructor
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
About University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
About the Corporate Entrepreneurship: Innovating within Corporations Specialization
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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