For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
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About this Course
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University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
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You guys are great.Just love each every time i spent listing these lectures. Thank you Coursera
About the Corporate Entrepreneurship: Innovating within Corporations Specialization
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

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