This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization

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Michael R. Pratt

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Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College Park

About this Course

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This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. 
This course focuses on four key areas:

• Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;
• Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;
• Exploring the different sources of internal and external financing for the corporate venture; and
• Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.

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Course 4 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 9 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Michael R. Pratt

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

40,829 Learners

3 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Introduction to Financing Corporate Ventures

3 hours to complete

12 videos (Total 59 min), 8 readings, 2 quizzes

12 videos

Preview of the Course2mWelcome to Module 11mFinance for the corporate entrepreneur3mThe entrepreneurial spectrum6mCorporate entrepreneur vs. startup entrepreneur5mThe "too typical" return on investment (ROI) process7mA better approach to return on investment (ROI)4mIntangible assets and return on investment (ROI)4mThe roles of products and leadership in return on investment (ROI)4mFinancial statement basics4mFinancial statement details7mFinancial metrics7m

8 readings

Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs3mMeet Michael R. Pratt3mConnect with your Classmates3mOur Recommended Textbook for the Course3mIncome Statement Template (Optional)10mCash Flow Statement Template (Optional)10mBalance Sheet Template (Optional)10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

2 practice exercises

Quiz 130mFinancial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise30m

Week2

Week 2

2 hours to complete

Corporate Venture Valuation Techniques

2 hours to complete

8 videos (Total 47 min), 4 readings, 2 quizzes

8 videos

Welcome to Module 21mValuation techniques3mNet present value9mOpportunity cost of capital5mWhy NPV is best4mProject payback period3mInternal rate of return8mWeighted average cost of capital9m

4 readings

This is why public and private tech valuations are completely different (Optional)10mAnalyze the ROI of your innovation idea, step by step (Optional)10mA better way to understand internal rate of return (Optional)10mTake a look at some of Uber's finances in China as it eyes an IPO (Optional)10m

2 practice exercises

Quiz 230mCorporate Venture Valuation Techniques Exercise30m

Week3

Week 3

2 hours to complete

Sources of Financing for Corporate Ventures

2 hours to complete

8 videos (Total 35 min), 3 readings, 1 quiz

Week4

Week 4

3 hours to complete

Creating the Investment Proposal for the Corporate Venture

3 hours to complete

7 videos (Total 38 min), 7 readings, 2 quizzes

7 videos

Welcome to Module 41mBusiness proposals and the pitch3mHow to write an effective business proposal3mWhat do your funding sources want to see4mHow to create a pitch deck6mDo's and don'ts of the pitch12mFinal thoughts5m

7 readings

Unearthing the sources of value hiding in your corporate portfolio (Optional)10mStrategic principles for competing in the digital age (Optional)10mCorporate venture capital (Optional)10mInvesting in breakthrough corporate venture capital (Optional)10mConcrete steps for CFOs to improve strategic risk management (Optional)10mIn search of ingenuity (Optional)10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

2 practice exercises

Quiz 430mThe Pitch30m

Reviews

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TOP REVIEWS FROM FINANCING AND PROFITING FROM INNOVATION FOR CORPORATE ENTREPRENEURS

by DHAug 15, 2021

great course for getting knowledge about basic finance

by VGMay 10, 2017

Really interesting information and useful. well presented.

View all reviews

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Financing and Profiting from Innovation for Corporate Entrepreneurs

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