This course is part of the Product Ideation, Design, and Management Specialization

4.4
stars
86 ratings

Dr. James V. Green

8,426 already enrolled

Offered By

Product Ideation, Design, and Management SpecializationUniversity of Maryland, College Park

About this Course

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For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities.  
This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products.

We will focus on four important areas to develop and enhance your capabilities as a product leader:

• Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 5 in the

Product Ideation, Design, and Management Specialization

Beginner Level

No prior experience required.

Approx. 12 hours to complete

English

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What you will learn

Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader
Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior
Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition
Champion acting entrepreneurially with an understanding of value innovation and opportunity identification

Skills you will gain

Market Analysis
Ideation
Entrepreneurship
Innovation
Competitive Analysis

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 5 in the

Product Ideation, Design, and Management Specialization

Beginner Level

No prior experience required.

Approx. 12 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.34/5 (32 Ratings)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

107,558 Learners

13 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week1

Week 1

19 minutes to complete

Introduction to Developing Innovative Ideas for Product Leaders

19 minutes to complete

1 video (Total 4 min), 5 readings

Week2

Week 2

5 hours to complete

Thinking Entrepreneurially

5 hours to complete

17 videos (Total 182 min), 12 readings, 3 quizzes

17 videos

Welcome to Thinking Entrepreneurially2mWhat are entrepreneurial opportunities?11mWhat is strategic decision-making?9mWhy study strategic decision-making?6mWhat is your decision-making style?7mDo you have a high need for achievement?10mHow does individualism influence your decision-making?7mDo you believe that you have control of your own destiny?9mAre you able to effectively focus your time and resources?8mDo friends characterize you as an optimist?9mDo you have high self-efficacy?15mDo you exhibit high cognitive motivation?10mWhat is your tolerance for ambiguity?16mDo you have the confidence to attempt the difficult?7mWhat is your risk tolerance?21mAre your interpersonal skills well developed?10mAre you rich in social capital?16m

12 readings

Welcome to Thinking Entrepreneurially2mThe Opportunity Analysis Canvas30mIntroduction to Entrepreneurial Opportunities3mIntroduction to Entrepreneurial Mindset3mThe Opportunity Analysis Canvas20mIdeas to Action Project (Optional)5mIntroduction to Entrepreneurial Motivation1mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3mIntroduction to Entrepreneurial Behavior1mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3m

3 practice exercises

Entrepreneurial Mindset Quiz10mEntrepreneurial Motivation Quiz10mEntrepreneurial Behavior Quiz10m

Week3

Week 3

5 hours to complete

Seeing Entrepreneurially

5 hours to complete

16 videos (Total 174 min), 13 readings, 4 quizzes

16 videos

Welcome to Seeing Entrepreneurially1mWhat impact do knowledge conditions have in your industry?16mAre the demand conditions in your industry favorable?20mWhat is the lifecycle stage of your industry?15mIs the industry capital intensive?14mIs the industry advertising intensive?13mAre you trying to enter a concentrated market?5mWhat is the average size of a company in the industry?12mWhat demographic changes are creating new market needs?11mWhat psychographic changes are opportunistic?8mWhat technical advancements are emerging?11mWhat societal changes are presenting new opportunities?6mWhat political and regulatory forces will influence the market?8mHow does the learning curve influence your success?10mWhat complementary assets are critical to develop?11mWhat is the reputation of your competitors?7m

13 readings

Welcome to Seeing Entrepreneurially3mIntroduction to Industry Condition2mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3mIntroduction to Industry Status1mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3mIntroduction to Macroeconomic Change2mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3mIntroduction to Competition1mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3m

4 practice exercises

Industry Condition Quiz10mIndustry Status Quiz10mMacroeconomic Change Quiz10mCompetition Quiz10m

Week4

Week 4

3 hours to complete

Acting Entrepreneurially

3 hours to complete

10 videos (Total 82 min), 11 readings, 2 quizzes

10 videos

Welcome to Acting Entrepreneurially1mWhat is value innovation?6mWhat existing factors can you eliminate?6mWhere can you reduce factors and not reduce value?5mWhich factors can you raise above competitors?8mWhat new factors can you create?5mIs the problem real?7mDoes your solution create value for your stakeholders?9mIs your advantage superior and sustainable?15mCan you build the right team at the right time?15m

11 readings

Welcome to Acting Entrepreneurially2mIntroduction to Value Innovation3mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3mIntroduction to Opportunity Identification3mThe Opportunity Analysis Canvas10mThe Opportunity Analysis Canvas10mIdeas to Action Project (Optional)3mDeveloping Your Opportunity Analysis Canvas10mCongratulations!5mExplore the Specialization in Product Ideation, Design, and Management3m

2 practice exercises

Value Innovation Quiz10mOpportunity Identification Quiz20m

Reviews

4.4

25 reviews

5 stars
61.62%
4 stars
25.58%
3 stars
4.65%
2 stars
3.48%
1 star
4.65%

TOP REVIEWS FROM DEVELOPING INNOVATIVE IDEAS FOR PRODUCT LEADERS

by AAMar 17, 2023

A good course for Aspiring and Active Entrepreneurs

by MVMar 19, 2023

Very nicely explained the most fundamental set of Entrepreneurial characteristics: mindset, motivation and behavior!

by UGApr 15, 2022

Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.

by CKFeb 23, 2023

Excellent course and a very good accompanying text book

View all reviews

About the Product Ideation, Design, and Management Specialization

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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