Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MIRA AL RODI
December 23, 2020
18 hours (approximately)
MIRA AL RODI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Communications
- Category: Artificial Intelligence
- Category: Marketing Channel
- Category: Emerging Technologies
- Category: Consumer Behaviour
- Category: Customer experience strategy (CX)
- Category: Marketing Automation
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Target Audience
