Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Karen Figueroa
April 19, 2020
18 hours (approximately)
Karen Figueroa's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Artificial Intelligence
- Category: Marketing Strategies
- Category: Emerging Technologies
- Category: Marketing Analytics
- Category: Data Ethics
- Category: Augmented Reality
- Category: Marketing Communications
- Category: Strategic Communication
- Category: Social Media
- Category: Integrated Marketing Communications
- Category: Consumer Behaviour
- Category: Personalized Service
