Attract and Engage Customers with Digital Marketing
Completed by Agata Kania
March 17, 2025
14 hours (approximately)
Agata Kania's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Target Audience
- Category: Customer Engagement
- Category: Google Ads
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
