Qualitative Research
Completed by Fethia Aiad
January 5, 2020
14 hours (approximately)
Fethia Aiad's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Surveys
- Category: Survey Creation
- Category: Research Design
- Category: Report Writing
- Category: Focus Group
- Category: Research Reports
- Category: Analysis
- Category: Qualitative Research
- Category: Discussion Facilitation
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Sample Size Determination
