- Information Privacy
- Data Collection
- Digital Marketing
- Business Analytics
- MarTech
- Marketing Analytics
- Data Visualization Software
- Analytics
- Case Studies
- Marketing
- Web Analytics
- Data Storytelling
Digital Marketing Analytics in Practice
Completed by Lisa Mack
November 27, 2016
20 hours (approximately)
Lisa Mack's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
