Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.

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Kompetenzen, die Sie erwerben
- Kategorie: Sales Presentation
- Kategorie: Market Dynamics
- Kategorie: Communication
- Kategorie: Market Research
- Kategorie: B2B Sales
- Kategorie: Market Analysis
- Kategorie: Technical Sales
- Kategorie: Prospecting and Qualification
- Kategorie: Sales Pipelines
- Kategorie: Sales Process
- Kategorie: Value Propositions
- Kategorie: Overcoming Objections
- Kategorie: Customer Analysis
- Kategorie: Sales Strategy
- Kategorie: Sales
- Kategorie: Product Knowledge
- Kategorie: Persuasive Communication
- Kategorie: Customer Relationship Management (CRM) Software
Wichtige Details

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September 2025
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 3 Module
Build a concrete understanding of what makes B2B technology markets unique. Dive into industry structure, value chains, customer profiles, and evolving buyer journeys. Analyze key differences between Indian and US markets, and learn to apply market segmentation and compliance awareness for effective prospecting. By module end, you will be prepared to research, assess, and prioritize growth markets for your company or team.
Das ist alles enthalten
9 Videos1 Lektüre2 Aufgaben1 Plug-in
Develop practical skills to fill, manage, and nurture a beginner-friendly sales pipeline. Learn prospecting methods, utilization of CRM tools, time management strategies, and best practices for targeting high-quality leads. Experience hands-on exercises relevant to both start-ups and scaled tech enterprises, while developing a productive routine adaptable to hybrid workplace norms in India and the US.
Das ist alles enthalten
7 Videos1 Lektüre2 Aufgaben1 Plug-in
Unlock persuasive communication skills critical to B2B sales success. Practice drafting and delivering value-based messages, overcoming objections, and managing digital relationship building. Whether meeting virtually or in person, gain confidence to articulate product value and translate complex tech concepts for multiple stakeholders, reflecting cultural and organizational differences in both geography settings.
Das ist alles enthalten
8 Videos1 Lektüre2 Aufgaben1 Plug-in
Dozent

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Status: VorschauCoursera
Status: VorschauUniversity of Maryland, College Park
Status: VorschauLearnQuest
Status: Kostenloser Testzeitraum
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
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¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.

