Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

UBITS
Compétences que vous acquerrez: Benchmarking, Closing (Sales), Consultative Selling, Negotiation, Retail Sales, Sales Presentation, Overcoming Objections, Stakeholder Management, Sales Strategy, Customer Relationship Management, Rapport Building, Accountability, Value Propositions, Customer experience strategy (CX), Business Development, Customer Relationship Building, Emotional Intelligence, New Business Development, Personal Development, Initiative and Leadership
Intermédiaire · Spécialisation · 3 à 6 mois

Kennesaw State University
Compétences que vous acquerrez: Prompt Engineering, Responsible AI, Data Ethics, AI Product Strategy, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics, Natural Language Processing
Débutant · Cours · 1 à 4 semaines

Northeastern University
Compétences que vous acquerrez: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: E-Commerce, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Order Management, Growth Strategies, Personalized Service, Customer Engagement, Promotions and Campaigns
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Facebook, Social Media Management, Social Media, Social Media Marketing, Content Development and Management, Content Creation, Content Performance Analysis
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Design, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Graphic and Visual Design, Strategic Thinking, Legal Risk, Adobe Photoshop
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: TikTok, Video Editing, Storytelling, Videography, Storyboarding, Content Creation, Photo/Video Production and Technology, Editing, Scripting
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Target Audience, Customer Insights, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Market Opportunities, Business Metrics, Content Performance Analysis, Data Import/Export
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Branding, Design, Marketing Design, Brainstorming, Design Thinking, Color Theory, Design Research
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Drive Engagement, Customer Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Brand Awareness, Growth Strategies
Débutant · Projet Guidé · Moins de 2 heures