One of the most practical courses I have taken in Coursera. Highly recommended for professionals in Business, Strategy, and Finance & Accounting departments, as well as stock market investors.
The course makes accounting interesting and especially the examples are very illustrative. Virtual students bring some fun. The 4th week is however really integrated in the course structure.
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This course, compared to the ones before in this BA Specialisation, requires a bit of accounting background knowledge, which Prof. Bushee has made clear in the first week. This could lead to a slow and rough start. But I would say once you take time on yourself, figuring out all these definitions in accounting mentioned in the course, it actually turns out to be a really interesting and informative one. I appreciate those inbetween virtual student comments from Prof. Bushee's videos, making the dry definitions and ratios fun to learn and to think about. Prof. Ittner's week 4 has the logic one needs when looking at a problem.
By Mohammad A•
This course requires solid knowledge in accounting, so should include accounting fundamentals as a prerequisite for this course, I think the plan for BA specialization should take this into future consideration.
In the other hand professors were very good in explaining their material especially Bushee, and it gave me great new insights on how to track earning manipulations, use prediction tools for decision-making etc.
As an introductory course to accounting analytics I think this course was very good but not excellent.
By Vera D•
Good course, requiring some prior knowledge of Accounting. It equipped me with a good knowledge of financial statements analysis and earning management basics. The big data block is not actually about the big data, it still gives you a good overview of how to identify earnings management on a greater scale. I was particularly excited about the correlation between financial and non-financial measures, but it has honestly disappointed me. I found it this block rather theoretical and ill-presented.
By James T•
I found Professor Ittner very enjoyable and entertaining. He was animated and smiling why presenting. I liked that a lot. Professor Bushee on the other hand, needs improvement in his presentation. The content was great, however, the delivery of the information needs work. The two major issues 1) He was way too close up to the camera like he was in my face which made it uncomfortable to look at the screen, 2) I felt the animated classroom was a complete waste of time and did nothing for me.
By María d l Á Á P•
I found the lessons to be quite instructive and thorough, but not as clear as expected. I know there must be a level of analysis to correctly identify the what's being asked in the quiz, but the high amount of information in the slides and the presentations, paired with lack of explanation, made it difficult to focus and to comprehend all the material to then take the quiz successfully. However, I was able to learn a lot and it was a great experience overall.
By MUHAMMAD Z N H H•
Week 4 could have been delivered by going beyond the concepts. Professor Ittner did a great work at delivering the theoretical aspects of linking non-financial measures to financial performance, but I believe more spreadsheets and formulas, and a bit less concepts could give the course a "bang for the buck". Overall, I love the course and would probably take another one of Wharton's Business Analytics courses.