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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,447 ratings

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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326 - 350 of 530 Reviews for Brand and Product Management


Nov 6, 2016

Beyond my expectation.

By Ahmed B

Mar 29, 2022

Had a wonderful time

By Eddy-Ann S

Dec 4, 2020

Just outstanding!!!!!

By Rayees A L

Jul 5, 2020

Great fully satisfied

By Ilja P

Jul 29, 2019

Thank you, Professor!

By S. M U S H

Sep 18, 2017


By Igor S

Apr 19, 2016

very very good course

By Dennis P C

Oct 7, 2020

Engaging experience!

By Anirudh M

Apr 25, 2020

The prof is amazing!

By Seng L G

Apr 29, 2019

useful and practical

By Sivakumar C

Mar 3, 2016

Very Comprehensive !

By Rajendra P R

Aug 23, 2020

Fantastic course...

By Kundan k

Dec 14, 2019

best for corporates

By kevin g

Aug 28, 2016

Thanks !!! A Lot !!

By Geetendra S D

Jun 24, 2016

excellent professor

By Alison G d C

Jun 30, 2020

Excellent course !

By Manjunath S K

Jun 5, 2020

Very good course..

By Fr A I F

Jan 7, 2020

Wonderful journey.

By Rami A S

Nov 7, 2020

Very Informative

By victor d

Oct 23, 2020

Great time here.

By Vignesh. M

Sep 29, 2020

Excellent course

By Wang Y

Sep 7, 2020

very nice class~

By Arun K M R

Sep 2, 2020

Excellent course


Aug 29, 2019

very good course

By Yasmeen S

Jan 28, 2018

Excellent course