This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
By Mohab H•
Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers
By Nicholas G•
As a practicing professional Product Manager this course was a great opportunity to grow my understanding of the subject and to continue on the path of continuous improvement.
Challenging and rewarding I have gained significant knowledge through this course and would recommend it any of my professional peers.
By Gyula W•
Great and informative course, but I would like to see better-implemented ppt's (behind the teacher they are really good). I think it would help further if we would get some more "task-based" questions in the tests - would help to make sure we not just memorized the lecture but understood it.
By bhavik p m•
A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.
By Ramesh M•
Respected Sir, the entire course and the content is designed in a wonderful way and the way the videos sessions and the examples by the instructor is really informative. I once again congratulate the entire course era team for giving me a chance of learning.
By Anastasia D•
Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.
By Rutvij D•
I came to know much about Brand and Product Management just because I have recently joined a Start-up firm and gained much knowledge about how to market your brand and product along with management skills.
By Rishabh M•
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
I definitely enjoyed it and the professor is really good. In some parts, possibly too much tailored to professionals who already work as brand managers.
Nevertheless, this course is really well done.
By TejaPavanKumar V•
Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.
By Vikas B•
The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.
By Ritesh G•
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
By Ingrid P•
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
By Sanket K•
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
By Fabio L•
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
By Suryasree R•
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
By Colin M•
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
By VALENTINA V C•
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
By Tahreem R•
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
By Himanshu K S•
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
By Pore J•
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
By Omkar T•
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
By Helder R C V•
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
By Robert B C•
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
By José L L•
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all