Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Owen S•
This course is one of the best course i have ever taken. This MOOC change my perception about brands and the Lecturer explain everything well with the real life examples. I learned about how important the power of brands and the base of developing brands itself. It's an honor to be able to take this course. Thank you
By Sanjeev A•
Amazing course by Dr Nader Tavassoli. I must appreciate his command on the subject and style of articulating. He made it very easy to understand the concepts which were unknown to me. This course gave me a great new perspective to look at brands. The principles, examples, flow, articulation - excellent work Dr Nader.
By ANAMOUROGLOU S - A•
Excellent and useful course! The instructor was very experienced and clear in his method of teaching and provided a wealth of information. The overall content and presentations of the course were great and the assignments very beneficial. I am very pleased and impressed and I would definitely recommend it to others.
By Mahmoud R•
I would like to thank LODON BUSINESS SCHOOL and Pro. NADER TAVASSOLI for providing this outstanding course rich of information and practices that really broaden my knowledge about Brand management .
I recommend it to anyone looking to enrich his resume and looking for good career growth to start with this course.
By Harry L•
I completed this course a few months ago, I remember Nadar was very good at explaining key concepts, and using examples of those concepts throughout this course. Nadar also made the course fun to take part in, and the assignments were challenging and engaging. It was great to receive feedback from other students.
By Natalia M L•
I highly recommend this course for any professional in business administration, communications and marketing who wants to go in depth in a different perspective of brand management. I consider that the methodology, examples and exercises were very helpful. Also, professor Tavalossi gives very clear explanations.
By Dhanvi S•
Loved the course and everything about it. Loved the instructor the most! Many concepts which seem intangible are conveyed very well. The examples were so well chosen. I recommend this course to every student of marketing and branding. I don't think I will forget all that was taught in this course any time soon.
By �Avishek P•
An informative course on Brand Management brought to us by Prof. Nader Tavassoli of The London Business School. It is a great MOOC with really interesting assignments and quizzes; not only are the videos resourceful but also researching for the assignments give a clearer understanding of each concept and topic.
By Premsiri T•
This course has been an amazing journey through my quarantine time from COVID-19. I did not expect the MOOC would be so informative, interesting and fun at the same time. I had learned a lot about brand management from scratch. Thanks to Professor Nader Tavassoli and Coursera platform for this awesome course!
By Novi F Z•
this course is awesome and very helpful to an understanding of the brand, its connection with business, the behavior of the people in the brand, and their consumer. Nader delivering this class with great fun and the people invited to this class also give us deeper understanding and insight into 3B's and 3A's
The course is awesome! Our instructor was an expert and was very clear in his method of teaching. This was not an easy course but it was really fruitful, you will feel the achievement by completing the course. I truly appreciate Professor Nader Tavassoli for the course and hope to join his other course soon.
By Deleted A•
Prof. Nader was absolutely brilliant! Hope he conducts more MOOCs in the future. This was an amazing experience and learning online and understanding wasn't a pressure at all. All thanks to the professor!! Highly recommends this course for anyone interested in getting an insight about branding and marketing!
By Pradeep D•
It was great learning in last 5 weeks and learnt so much about actual marketing of 21st century. But highlight of the course is Mr. Nader Tavassoli, they way he explained the various concepts and his command over the subject was impalpable. I would like to thanks to Dr Nader and team for this wonderful MOOC.
By Randi Y•
Well organized and insightful! Great for beginners who are interested in marketing, branding, or owning a business. Professor Tavassoli did a fantastic job on explaining the concepts and invited many quality guest speakers to incorporate the real life examples in the concepts. I highly recommend this course!
By Shrikrishna S•
If you are new to Marketing then this course will add huge value to your knowledge about branding. The whole MOOC is filled with various case studies and interviews which compliment the concepts very well. I wish to pursue more such courses from LBS. Hope Prof. Nader will come up with many more such courses
By Ankita K C•
Brilliant course! Loved the way the concepts were introduced and their real world application explained via current business studies. Thoroughly enjoyed the interviews with various business men and women. If I were to do an MBA abroad, LBS would be very high on my list, especially due to Prof Nadar. Awesome!
By Varshitha A•
Professor Nader is amazing when it comes to explaining concepts with the help of practical examples and also with a help of interviews with top-notch people, extremely value adding. I would recommend this course to everyone who would like to expand their understanding when it comes to the brands they love.!
By Eduardo C•
Brilhante. Além de apresentar uma proposta extremamente bem estruturada, o curso nos coloca diante de várias referências do mercado internacional, com entrevistas e depoimentos enriquecedores. Sem dúvidas um divisor de águas para o meu modo de pensar em marca e qual é o seu valor dentro de uma organização.
By Michael O•
Very nicely structured course, well presented, with easy-to-remember metaphors and sound principles. Tons of interesting interviews with accomplished professionals to tie theory in with the practical side of things.
I certainly walk away from this course with a much better understanding of brand management.
By Carolina S•
This was a really interesting course and I did learn a lot about things I never thought before.
You will learn about how these three topics can damage or make a brand better, how they affect not only the brand and the business, as well as the consumer, and also how to align them to create a stronger brand.
By K. R•
It is really a good course. Im not from marketing background or a MBA graduate,but i have enrolled into the course.It helped me a lot. Im happy to receive certificate from the prestigious university.I would recommend it to others.Thanks to University of London & Coursera for helping me to find this course
By Bridget L•
Very well and thought out course, and very easy to understand. The instructor teaches very well and truly has a passion for teaching as well as a passion for business. The course is not too overwhelming, and well done. I would recommend this course to anyone who wants to consider something in this field.
By Rohit B•
The professor takes you through journey of Brand Management with excellent examples and interviews of CXO's. The concepts were in line with the current VUCA business environment. Well organised and interesting concepts will not only raise your curiosity about marketing but also help you in your career.
By Nant C W Z•
This course has really changed my perspective about brand and business. Thank you Professor Tavassoli for all of useful concepts! If you are the one who wants to build your own brand, this course will give you powerful and useful thinking about how to manage your own brand in the future. I love it !!
By Karishma S•
Wonderful course that teaches the fundamentals of brand-building and the importance of correct brand management. Professor Tavassoli is engaging and gives wonderful real life examples. Definitely recommend this course for anyone trying to understand and learn how to build and manage brands correctly.