Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Julie K•
Professor was very personable with interesting anecdotes. Lively presentation. I enjoyed learning the inner workings of brand regarding customers and employees. I wasn't a big fan of the course quizes. They didn't seem to capture what I thought were the big takeaways of the modules.
By Eleni H•
A very well-structured MOOC that presents with an interesting way a different approach to traditional branding and brand management. Several concepts are well defined and described giving a totally new way of thinking and practicing branding in an organization. I highly recommend it!
Great classes. I really liked the professor's way of teaching. I am really thankful to him for explaining each and every point with easy examples and adding interviews with various executives of different brands. I got learn a lot about Branding. Its a broader concept than i thought.
By Lina P•
This is the 4th course I have done in the past year and it has being full of interesting content. I work for a retail company in Uk and it has helped me to have a clearer vision of how a business operates within. The teacher also is excellent, very engaging and clear on every class.
By Razan A•
From this course (Brand management: aligning business, brand & behavior) I learned a new performance management method that focuses on making sure that organizations are measuring the right thing and measuring them the right way.
To get it right, the whole organization has to align.
By William G A•
I learned a lot on this Brand Management Course. Never thought that Branding is a wide and variety of information, to be in good position. Techniques, examples and explanation by the professor. It inspires me, using the knowledge in my current situation and applying for new jobs.
By Giulia D F•
Very good themes, super professional video and slides. Last but not least, Prof Tavassoli is very motivated and involving. He really wants to trasmit something to the people who decided to join the course. He will guide you in discovering the adventurous theme of Brand Management.
By Pavlos G•
It was one of the best course i had with coursera. Professor Nader Tavassoli was very inspiring and i would love to see him teach other courses as well. Even if he talks in videos, he creates that intimacy and that makes watching it more interesting and intruguing. Congratulations
By Hemanth Y•
First and foremost tons of thanks to
Professor Nader Tavassoli of London School
Business who presented insights of Brand Management supplemented with video interviews with CEO's as well as case studies to gain deeper into the subject. Great Job.... Thanks you so much Sir.
By Nayantara J•
This course is an ideal route to get started, understand and convert ones curiosity into deep rooted interest towards brand management. I would highly recommend taking this MOOC to be able to achieve clear brand understanding and application towards company and customer base.
By Astha A•
I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!
By LETIZIA T•
I want to thank professor Nader Tavassoli for giving me the opportunity to discover this new learning method. Personally, I really liked this course because gave me the basic instruments to understand the importance of branding in a simple and detailed way. Again, thank you.
By Roberto G•
Exceptional, Prof.Tavassoli is one of the greatest lecturers I've ever listened and the course gives a lot of insights on how to translate a Brand into something that the consumer can feel, an unforgettable experience. A must for Brand or Marketing Managers and Specialists.
By Anastasiia I•
Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!
By Gaurav T•
This is an excellent -MOOC offered by LBS by professor Nader. Important branding concepts are explained in a simple manner with relevant examples. I highly recommend every branding enthusiasts to take up this course. It is also one of the cheapest courses available online.
By Maciej P•
A fantastic course! I've had numerous courses on the subject in different university and professional settings and yet this one gathered some loose ends in a very nice and informative way! If the rest of London Business School represents the same value, then count me in ;)
By Wes M•
I'm very glad to have experienced the Brand Management: Aligning Business, Brand and Behaviour course by London Business School, University of LondonIt was both challenging, illuminating and perfectly 'on-brand' for LBS.Thank you and warm regards Professor Nader Tavassoli
By Monisha s•
The course was well structured and well paced. The interviews with relevant people from the industry helped to add practical insights to the course material. Prof Nader has a very calm voice without becoming monotonous and hence it is easy to finish the modules easily.
Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies
By Lorrin P•
This course has opened my mind up to many things! Going into it with little to no knowledge on corporate branding and things of that sort I did not know what to expect. However, I come out of this course wiser and ready to take on new things! Thank you professor Nader.
By Vlada S•
This was much more then I could imagine! So interesting! The course included so many interesting examples and the teaching level is very high. I was looking for more branding courses from London business school but couldn't find, hope there will be more in the future.
By Dheeraj K•
Very useful course that has a holistic approach to cover all aspects. I am a creative and content professional but this course has opened my mind to think deeper about brands when building media solutions. The instructor tone of voice, pace and smile is pleasant :-)
By Arif u H•
I'm student of Entrepreneurship but this course was eye opening for me. It was very insightful and it sensitized me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.
By Fernando V•
After 5 weeks, just have to say a big thank you for professor Nader Tavassoli, University of London and Coursera for this great opportunity. Valuable and rich content, interviews, business cases. Happy to finish this challenge and looking forward for the next one!
By Octavio A•
This is definitely a good decision for those wanting to expand their limits and overcome few old'style ideas in regards Brand marketing. A refreshment for the knowledge to acquire during these disruption times where everything is interconnected at a global basis.