Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Kashyapa S K S•
Coming from a manufacturing background, I had a different view about brand management and it was great to learn in detail about brand management from the experts like Mr. Tavassoli. Thank you Coursera and Mr Tavassoli.
By Parnavi G•
Prof. Nader Tavassoli is great at making students understand every concept deeply. The course is extremely helpful in determining an organization its value in the world. Brand provides a face to a body called business.
By neetu v•
This course is very competitive and compiles all important information of Brand Management will give you comprise learning to build a brand. Loved this course looking forward to learn advanced course on the same topic
By Balaji M•
It is a wonderful course with great mentors, great examples and tutorials... its all in one !! Go London School Of Business and Coursera to offer this course free of cost with quality teaching. It is just commendable!
By JATI R•
the course truly explain all the concept about brand management in an example case so it is kinda hard to get what he try to say or the meaning behind it. but still a very valuable course. thanks for all the hardwork.
By Aija S•
A very good course, well taught and with loads of useful content. I would highly recommend it to anyone willing to learn a bit more about branding theory and gain new insights via interviews with trade professionals.
By Ko K W•
Professor Nader Tavassoli's lectures are very interesting and the explanation and interview in the MOOC are very detail-oriented regarding to the course. Very satisfied and will love to learn more from the professor.
By Harshita K•
Course was overall excellent and the concepts delivered by Mr.Nadar was very clear and easy to understand.Assignment and Quiz developed to learn effectively help in making concepts more clear.
By KISHORI N•
It was the great experience taking up this course, very much informative and got a good insight how the brand is managed and ran. Got to know the key aspects to be kept in mind while managing the brand and business.
This is a great course for everyone irrespective of whether you are an amateur or a professional. This course helps you to look at management and marketing through a different angle rather than the conventional one.
By Alejandra R•
Professor Tavassoli was absolutely amazing! Very knowable, but mostly I appreciate the way the presented each of the concepts; very clear and easy to understand. I am looking forward to learning even more from him.
By Sarra A•
I took great pleasure in studying this course which was very captivating and rich. the professor used many examples of business from the professional world which made the course even more instructive and enriching.
By Sherry V G•
It was a very informative course on Brand Management. Explained all lectures with sufficient real world examples. Had a lot of interviews with company heads which gave us more insights about their brand management.
By Rohan A•
The best part about Coursera is its flexibility. i have personally learnt a lot from this particular course and has added some good values to my knowledge. this will surely help me in future for my corporate work.
By AJAY E•
Prof. Nader Tavassoli got an excellent style of teaching. I am very impressed. This is one of the best of the MOOC'S i have gone so far. It seems as if i am present physically in class. Thank you so much professor.
By KRISHA D•
It's a great course for someone who's looking out to learn about Brands & Brand Management! The professor has made understanding great concepts really simple & interesting. These 5 weeks were worth it, thank you:)
By Claire P•
Professor Tavassoli was very personable. Love the accent and how he explained something I really had no idea about or the importance of. I will use to help me in my position of Human Resources. Thank you greatly.
By Iuliana M•
Excellent! I am so happy that I discovered this course. Its will help me in my job with my customers, and I hope to launch courses about personal branding, having as a background this course.
Thank you, professor!
By Vatsal M•
a great course curated by prof. Nader, of LBE. This course has expanded for me the horizons and understanding of branding for me, and has added tremendous amounts of value which can not be quantified by any Means.
By Diego D•
Fantastic! This MOOC is complete and perfectly explained. I liked the way multiple present cases were shown as examples. I'd definitely recommend this course to everybody interested in brands and brand management.
By Micah R•
This is a course that will be very helpful to those seeking to better their skills in brand management. It offers new perspectives on how a brand is developed and how it relates to the business and its consumers.
By Dwayne P•
I think this course was beautifully crafted by the professor, He was clear, inviting, and very knowledgeable. I like that he is not old school but u to the times. Love the interviews he did. Well done. Thank you!
By Mariano P R•
Great and useful course, the examples are perfect and the tools about marketing and very helpful. I just feel more motivate it to develop the brand image in my own company and feel more confident to lead my team
By Sade B•
This course was Amazing. I have learned so many different avenues and ways of how to define and look at brands. The instructor was great and very detailed. The information was very relatable and understandable.
By Rita A•
Very good content and professionals. Good for communcation students who want to learn more about Marketing. Good for Marketing student who want to have a different and more real perspective of Brand Management.