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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,378 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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51 - 75 of 1,419 Reviews for The Strategy of Content Marketing

By Sebastianna S

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Apr 30, 2022

Dated materials throughout. Comes across as an advertisement for Copy Blogger, a project the "teacher" hasn't been associated with for years. Some methodologies used are no longer applicable.

By MM

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Dec 31, 2022

Unfortunately, these evaluations of peers don't help at all. They act as if they are the super professionals, but without helpful inputs or suggestions for improvement.

By Zhameli K

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Dec 12, 2020

Firstly it was quite good, but then a tutor pushed a self-promotion with spreading her hand-outs. There were good words without deeping in ideas of that words.

By Projit D

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Dec 7, 2020

Most the lectures are in the form of a "downloadable audio podcast" which makes it way less interactive and unappealing. Not recommended at all.

By Linh H

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May 30, 2020

Most of lectures are in audio files without subtitle. It is difficult for learners, who do not speak English as a mother tongue, to understand.

By Annemarie

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Jun 12, 2023

Too much repetition and most of the readings read like advertisement for copyblogger rather than giving actual information/

By Kavan M

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Sep 16, 2020

This course is boring and inefficient. Sort of goes against the principles thought in the course for good content.

By Kaiquan M

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Jul 8, 2020

Buggy course platform. Unable to get reviewers to review my assignment unless I posted in the discussion forums.

By abdelrahman a

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May 27, 2021

i'm so confused due the fluency of the course

really distracting me due to the mp3 discussion

By don o

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Jan 1, 2019

I am unhappy that I did not see the full content of this course.

By Mauro M

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May 28, 2020

an endless banality sequence

By William H

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Oct 4, 2020

not what i expected

By Gulnar A

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Sep 25, 2020

very bad

By Elena C R

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Jan 21, 2022

This course has been very important for my development and professional growth. First of all, I would like to thank Professor Sonia Simone and all the interviewees who were able to exchange her knowledge with us, the truth is that it was very satisfactory. The course taught me new tools and search engines for the creation of a much more effective content marketing strategy... I have to say that I learned things that I had never seen before, since in my university career I did not have the opportunity to learn this whole bunch of new techniques... It was amazing...Thank you again for accepting me in the Financial Aid Program, and I invite anyone who is interested in content marketing to take this course...You will have an unforgettable experience!!!!

By Soomin P

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Jan 21, 2024

I really loved this course. It is a must have skill for anyone. Whether it be pure marketing or making your writing more attractive. Learning the ways to sell our vision plays a huge role in basically anything we are trying to accomplish. Importantly, you should see this like an expansion to a skillset you already have. You also need a certain amount of proficiency in your writing abilities (be it written English) to really get the most of this course. It helps if you enjoy reading a lot. [ As of 2023, there are scammers in the comments trying to swindle your information. Please be aware of malicious intents of people disguising as professors or students. ]

By Egor S

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Aug 23, 2020

Thank you for this incredible course!

It was so great to dive in a atmosphere of positive creativity and professionalism.

Thank you teacher, for all the lessons and examples, videos and tests.

Thank you Coursera, for giving chance to study for free in this difficult moment.

I'm refugee from Russia to Sweden, restarting my life again now in new country.

So, it's essential for me to have new skills and knowledge, for free now.

It was a blessing for me to take part in this course, really.

Thank you all!

By Ibekwe E C

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Feb 3, 2019

This course takes even experienced folks through the whole process of understanding how well their content could be doing right now and how they can improve on it. Plus it helps you build a strategy for creating your content. Needless to say, you will understand the use of having a personal site as a professional. I had to get mine www.emmanueibekwe.com

By Ameenah A

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Apr 18, 2020

Sonia Simone did a great job with this course. I can't imagine the number of new things I have learned as regards content creation.

I didn't just learn, I was able to put into practice what I have learned making it stick.

Thank you, Sonia Simone, UAC, and Coursera for giving me this opportunity to grow professionally.

By Cailin S

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Jan 23, 2024

This course was incredibly beneficial to my career giving me new insight to content creation and how to target a specific audience. The course also taught me how to focus in on the customer and the arc of their experience with us as a company.

By JAISHANKAR J L H

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Nov 24, 2018

Phenomenal course which lit the spark within me to fully embrace the path of the content marketeer.

Thank you for opening up a new world to me and giving me a new vision. Simply stunning content. Don't hesitate, sign up now!

By Sven K

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Apr 8, 2020

I just started getting into content marketing for my company. For a beginner like me this course was very informative. Furthermore the course is very well structured so that you can easily follow the lecturs.

By Rocio L C

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Mar 6, 2019

This course is amazing, really excellent; the instructor is very clear, the structure is adequate; the assignments are really challenging, they really require to put the theory in practice, I recommend it.

By Aamir M

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Apr 11, 2020

This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

By Kayla G

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Nov 7, 2022

As a fairly experienced freelance writer, I learned so much from this course that will improve my copywriting and content creation skills. Thank you for creating such an incredible course!

By Vickie R

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Oct 13, 2019

An amazing theoretical and practical approach to content marketing for all levels but especially marketing professionals looking to fine tune their digital marketing skills.