Good introductory course on content marketing, content marketing strategies, and use of social media/websites to promote your business. Many good advise and strategies where shared in this course to generate traffic, leads, and ultimately business profits. I would recommend this course to anyone thinking of starting an online business presence or looking to create more online promotion of their business.

The course is pretty hands-on, well-structured, and has tons of great advice. I had given 5 stars if it wouldn't be for the assignments which are poorly explained (and based on the assignments I saw from other students they struggled as well) and the amount of podcasts this course is built on. While I love podcasts I find that a more visual approach had helped this course.

The class provided useful strategies for content marketing. Overall, it was a beneficial class and a good use of time. The peer reviewed assignments need more specific criteria. As it is, people are coming from vastly different professional backgrounds, writing about very different businesses and with no common understanding of what the the assignments entail.

The course content is absolutely amazing—if you're interested in dealing with content writing in any capacity, this course will give you everything you need.

Unfortunately, the assessment is a bit of a nightmare. People who don't understand the assignment marking your work? It goes about as well as you think, and it takes forever. It was very frustrating.

I really enjoyed the content of this course and I learned so much. But what I didn't like so much was the Format that the course is made. There is a lot of Podcasts and ebooks, and don't have so much videos. Podcast for me, that I'm learning english, is a little difficult to follow, because there is not a subtitle. And the Videos is more dinamic.

This was a very thorough course and does a good job of covering multiple aspects of Content Marketing, including tips on how to properly design a website. The only reason why I didn't give it five stars was because certain areas of the course were a bit tedious and repetitive but I imagine that helps some people to retain the information better.

Very interesting, hands on and competent teachers. I also liked all the various forms for my learning: videos, podcasts, e-books, quiz's and assignments.

The only thing that I did'nt like very much was the peer review-assignment in week 4. I had to wait a really long time before two people reviewed it.

Otherwise - I really recommend this course!

Though sometimes extremely repetitive, the course itself offers an in-depth look at content marketing as a whole and allows us to truly grasp the niches of content marketing. A great way to start and get a true look into what content marketing is and how YOU can utilize it into your website, company, organization, etc. Great course!

Overall the course was helpful for frameworks and to keep my practice up-to-date with concepts that are used in other markets. Sonia was very clear and easy to follow. Some podcast interviews weren't accessible The value of these courses also increase if participants do their part in working hard and giving constructive criticism.

I really enjoyed this course, I've learned a lot of interesting things about the basics of content marketing. A lot of useful insights. The first 3 weeks especially have a lot of important content.

The only thing I didn't like too much were the readings, as they took a lot of time but the content was also quite repetitive.

The course was concise and suitable for complete beginners. However, some videos are not shown as intended by the instructor where she attempts to show a video of her 2 colleagues explaining about some details in the course in the next video, but the video was never be shown to us instead it jumped into the next lesson

This course is very well done. It gives a broad overview on what content marketing is but it also get very specific on how to actually create and strategically use your content.

Video lectures are clear and supplemental readings very useful. The only “drawback” is the absence of written scripts for podcast lessons.

Was very heavily targeted at those already working in copy writing or in a position to write copy for a company they are involved in. Still, all areas taught can be adapted to anything the student needs it for and will certainly help up skill those who wish to learn more about this area of writing.

The course was great and provided me useful tools to takeaway in my professional career! Perhaps the only feedback about the lessons is that it would help if the podcasts were featured more prominently, could they not be attached as part of the main video? In any case, everything else was great!

The course was organised and the objectives for each module and the course in general were clear and the content well delivered. The reading resources are great and it is plenty of complementary information to the course and socia media marketing in general, contained in them. Thank you!.

Very helpful and educational. It is important to take notes. They will help when taking the quizzes. My only complaint is that the peer grading can be a little unfair. I had to submit an assignment multiple times in hopes that considerate people would grade me fairly so that I could pass.

Podcasts could be done differently by doing videos with visuals. This would help learners to consume the stuff better. Also, I would highly appreciate shorter readings which are more on point. Otherwise, I can just highly recommend this course. Nice balance between theory and practice.

Very interesting class. Gives some general guidelines on how to improve your journey as a content marketer, and also some good practical exercises to adapt what you've learned and improve your skills. I recommend this not only for copywriters but also for social media managers as well.

A good course to get you started with or if you want to implement content marketing in your current role to increase engagement in your communications. The course is not that rigorous neither is it easy. The learnings are spread across 3 elements i.e Video, Audio and Reading material.

It would help if there were live videos instead of the audio files, but otherwise the lectures were very concise, though I think the e-books are a lot better read than to tune into the videos. But all in all, the course is worth taking for every content marketer or writer out there.

Great course that serves both as a perfect introduction to the subject and as a more in-depth look at some of its aspects. I found some parts to be a bit too repetitive, but other than that it's really worth it if you're interested in copywriting or content marketing in general.

Overall it was a really good course Sonia Simone was great and the information was really useful, I found that the presentation of the course can be improved and some of the examples used in the course are out of date, but nothing to significant. I really liked it. Thank you.

I really loved the course. It really helped me brush my business marketing strategy skills to the standards of 2020.

I had a lot of fun with the worksheets. My biggest takeaways were the empathy and experience maps. Gained immense knowledge from the reading materials provided.

Per chi è a zero,come ero io, sull'argomento,nulla da dire. Che di positivo. Per chi non è madrelingua inglese,alcune formazioni sono podcast,senza sottotitoli in inglese, e parlano americano,quindi non sempre è facile seguire. Ho segnalato il problema e spero risolvano.

I think it would be nice if this course doesn't have separate podcast mp3s in the videos but rather just put a soundwave after Mrs. Simone laid out the overview for a video so it would be less distracting. But the overall material is sublime and well-structured.