Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

Great content! Very comprehensive with lots and lots of resources and case studies provided. Peer reviews for the assignments got a bit weird, because some students clearly did not follow the assignment requirements and gave others bad reviews.

This course was excellent. Incredible teaching from industry experts laid out in an easy to follow, informative structure. The free reading content alone is an amazing resource for understanding and navigating the world of content marketing.

This course is so well structured and the communication is amazing. I have learnt so much in the last 5 weeks. as a result of this course I am taking real steps towards building my portfolio and network. Thank you Sonia, the guests and UC!!!

This course is actually very functional and skillful. The terms and strategies is being taught by an expert. It has got every effective information regarding the content marketing, i personally feel it's worthy and will surely recommend it.

The course was divided into bite-sized lessons which made the absorption and retention of concepts quite easy. I also liked that the course covered the basics of content marketing while also going on to dive deeper into certain aspects.

I developed my Professional writing skills and learnt essential skills which include: Copywriting, Building a professional brand, The 7A Framework for Creating Strategic Content,Empathy and Experience Mapping and How to Manage Content.

An extremely helpful and informative course, especially in conjunction with multi-modal training. Training materials were well organized and provided good case studies. Instructor was extremely professional and pleasant to learn from.

This course was well structure, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!

Nice and easy to understand... Although they have used the text (2016 and we are in 2020), it helps in clearing basic doubts and great to learn basics. Having said this, they should introduce new text and things for 2020 as well

The course is well structured, the informations are clear and the explanations are not too formal. The content are very interesting and gives you the right basics and tools to write a compelling copy and create valuable content.

Really well structured. It guided me step by step to the world of copy and content marketing with topics I've never heard previously during my marketing studies. A lot of readings and practice make this course really effective.

This a great course. The only suggestion that I have is to the course provide a transcription of the podcasts. I heard all of them, but a transcription would make it easier to get my videos notes with ones from the podcast.

The course are excellent and really helpful for my learning also upgrading my skills in content strategy marketing. Now i know the right way to do the content writing. Thank you Coursera for giving me opportunity to learn

This was my first experience with anything related to content and marketing. I have enjoyed the class and I am thinking of trying to get into this as a career. Thanks for all the information and good luck with everything!

THIS IS INDEED A VERY PRECISE AND LOVELY COURSE , IT REALLY HELPED LEARN A LOT ABOUT CONTENT WRITING PLUS THE FACULTY AND INSTITUTION TEACHING THE COURSE THEMSELVES ARE VERY RENOWED ORGANIZATION KNOWN FOR CONTENT WRITING

A great course to get you thinking about how you can encourage more prospects/clients, by thinking of them before the product or service you are selling - great tips which I will continue to use throughout my career.

The Course was really helpful an spiring.

Now I feel capable of not only creating a content marketing strategy for my personal brand but also identifying new opportunities along this pandemic which we're all bearing.

Often we find ourselves in comfort zones hence we’re scared of trying new things. It’s actually my first time undertaking an online course and I must say, it’s been worthwhile. Thank you Coursera for the opportunity.

I loved this course. It has many materials (video, pdf and mp3) to help you study about effective content marketing, copywriting, branding management and digital marketing use in social media. Highly recommend.

I am amazed at how much information this course encompasses. Even though this was my first course on the subject of content marketing; at the end of each module, I would be astonished at how much I had learned.

Excellent course. This is a must take course if you do any kind of marketing for your business, even if you are not a copy writer by trade. Useful for everything from blogging to SM posts! Highly recommended

Very interesting and rich course that will give guideline to anyone that needs to master the strategy of content marketing. Sonia is very clear in her explainations et is providing useful tools and advices.

An excellent course, takes you step by step in planning & executing a content marketing strategy for the long term. The support material shared is an excellent resource for reference and use for the future.

I use to have a different understanding of what content marketing was and after this course, I have fully understood and will leverage this understanding to manipulate my job and add value to my expertise.

This course was informative, well organized and contained practical, implementable information. It also provided direction for me and how to continue building my skills and knowledge asI pursue my career.