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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,198 ratings
700 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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426 - 450 of 688 Reviews for Digital Marketing Analytics in Practice

By Margarito Z

Jul 18, 2019


By David F

Jun 20, 2019



Aug 28, 2018


By Eman K A H

Jun 6, 2018


By Claudio D S F

Oct 17, 2017

very good

By Anantharam S

Oct 5, 2017


By Naveen Y

Oct 23, 2016


By Mateusz J

Jan 10, 2016

Very good

By Suhaila M A

Dec 7, 2021

i loveet

By Jishnu D

May 29, 2020

Good one

By Juan C C A

Feb 10, 2021


By Shashank T

Nov 22, 2019


By Renad A A

Oct 18, 2021


By Aydan R

Apr 8, 2020


By Dmitry A

Aug 11, 2015


By Afsana A A

Jul 3, 2020


By 林聖昌

Mar 29, 2017


By david

Nov 10, 2016


By maher a

Feb 6, 2016


By Poojari P S

May 12, 2022


By 邱舒敏

Aug 23, 2021


By Daniel C

Nov 3, 2017


By Marcia A d S

Jul 21, 2017

I am

By Elisa M

Nov 26, 2015


By Hannah F

Dec 13, 2015

It would be helpful if the reading materials had recommended chapters from the textbook that we were asked to download. While it it helpful to have the text book the course is entirely passable without the use of the text, what I caused for me is heavy reliance on the videos and recommended reading material because it consumed less time but then I still feel that there is a bit more I could have learnt. So I suggest using chapters from the recommended text book as well to broaden the knowledge of students who are quite new to Digital Analytics like myself.