Aug 7, 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
Aug 31, 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
By Priti M•
Dec 19, 2017
Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice". The It was like a constant puzzle to gulp lot of information on types, channels and methods of analyizing data at a given video without actually practicing literally. An assignment would have been better to make the videos understand better. To be honest this is the only course I am not confident about amongst all the three courses I have taken so far.
By Andrew S•
Mar 22, 2016
I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.
By Rishabh g•
May 24, 2020
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
Hands-on analytics exercise is must for a set of data pool. You may also include google analytics data class.
By Ivan R•
Jan 15, 2021
Quiet interesting presentation of everything, I was impressed at first and graded 5 stars, however, after just one lesson of Prof. Mike Yao in Digital Media and Marketing Strategies I got better understanding of research and data then I got from both courses of Prof. Kevin Hartman. Course is still very good, defiantly worth seeing, but it's lacks in practical explanations so you are kind of still in a fog after it.
By María d l Á Á P•
May 9, 2021
The course is interesting. I find the information really useful. However, the video lessons were way too short and it didn't have enough opportunities to practice. I think this course could be a lot more, it could have exercises to help choose the best ways to present data, it could have more study cases with in-depth knowledge, and it could also have better tests that are more carefully structured.
By Rujin Z•
Feb 18, 2021
leanred the 4 steps in a data project: campaign goal, data collection methods and types of data. Analysis process (descriptive, inferential, exploratory, causal, predictive - most difficult). Better storytelling/visualization skillsets.
Prospect of digital marketing and dangers/concerns of digital marketing.
But overall more practice in analytical mindsets would be even better!! Thank you professor
By Veronica L•
Dec 3, 2019
It is good intro of concepts and models for digital analysis. However I do hope to see more in depth knowledge about data, models or even more examples of how to conduct a good marketing analysis. Really wish to see more real business cases/examples of how a professional does marketing analysis using big data.
By Deleted A•
Jul 19, 2017
Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.
By Himanshu M•
Nov 28, 2020
I was very excited to do this course when I had read about it. But when I actually started to learn, that time I was quite disappointed with this. Because they did not provided more practical examples, and the syllabus was almost repeated . But that's fine it also helped me to learned many things.
By Luca J•
Jul 15, 2020
I didn't know much about this topic at the beginning so it was too hard for me to understand. I don't really understand why it is part of the specialization. However the lectures were understandable and nicely explained.
By Vikram A•
Dec 20, 2015
Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.
By Andrew O•
Feb 4, 2018
I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.
By Krisztina F•
Jul 21, 2016
Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.
By Asfandyar S•
Dec 30, 2018
The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.
By Priya V•
Jan 21, 2019
In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.
By Jennifer B•
Mar 5, 2017
This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.
By SHASHWAT G•
Jun 20, 2020
The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.
Jun 20, 2018
Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.
By Saumya T•
Jun 5, 2020
I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.
By Devon M•
Dec 6, 2016
This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.
By Shalakha P•
Mar 15, 2016
The course is very informative for those interested in data analytic and want to go for market research kind of jobs.
By Pedro C•
Oct 26, 2016
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
By Rick C•
Mar 26, 2019
This course is very light on actual practical application of analytics. It's more theory than anything.
By Khushkool K•
Jun 26, 2017
Good course material. It should focus more on the tools rather than the theory part of it.
By SEDA N D•
Oct 15, 2020
This course was a brief intro to digital marketing analytics, not what I expected.