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Learner Reviews & Feedback for Digital Marketing Capstone by University of Illinois at Urbana-Champaign

524 ratings
158 reviews

About the Course

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Aug 14, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

Oct 18, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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101 - 125 of 151 Reviews for Digital Marketing Capstone

By Tanya

Jun 25, 2017

Good application of Theoretical modules taught earlier

By Naman A

Apr 9, 2017

Really great experience and a must for every learner!

By Aya M A E

Jun 26, 2019

what a useful,amazing and full of information course

By Amir M M L

Apr 7, 2020

Great Value , So challenging project to work on

By Jacob F

Jan 2, 2017

Great specialization and wonderful instructors!

By Frimpong M K

Feb 7, 2016

Great course with excellent content

By Cristóbal O E

Jul 15, 2017

Best Course Online for Business!

By Catalina B

Mar 2, 2021

Unforgettable Journey!

By Jaime C B

Oct 10, 2020

Great Specialization!

By abo a m a m h m s

Jun 26, 2019

very imprtant program

By abdullah m

Jul 27, 2017

Outstanding project !

By Daniel C

Oct 16, 2018

Great specialization

By Diego M

Oct 15, 2019

Its the best option

By Jad D

Jan 22, 2021

enjoyed learning

By Jaime A M B

Jul 5, 2019

Simply awewsome!

By Ahmed M

Jan 15, 2019

very good course

By Hassan S

Aug 14, 2018

A real challenge


Apr 21, 2021

It was awesome

By Ashutosh K

Aug 2, 2017

Great Learning

By Jairo O

Nov 12, 2018

Great course.

By Tan Y H

May 19, 2018

Great course!

By Ravindra S R

Jun 27, 2020


By Flavia d A V

Sep 7, 2017


By Ashutosh A

Oct 20, 2016

Was great.

By Juan P P

Dec 6, 2020