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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

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6976 - 7000 of 7,067 Reviews for Foundations of Digital Marketing and E-commerce

By Sabah B

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By Mah G

Aug 12, 2025

This course is very effective and efficient for learning.As a youngster we need to do this type of courses for our future thnk you 💕

By Akram T

Mar 11, 2025

this course is amazing and it helps me to participate in the class and get some broad knowledge. But I want my certificate

By Monica F

Jul 11, 2025

envié una prueba de mis conocimiento del módulo 2 que me puntuaron con 80. y no se guardo mi mejor puntuación.

By Jasmine D

Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

May 24, 2023

way too basic for someone with rudimentary experience in the digital world

By Hafiz A

Mar 6, 2025

It does not give hand on experience.... It is all theoratical

By Mustafa A D

Jul 10, 2023

Course was great but it should do be more practical + updated

By Dan M

Jul 29, 2024

Very difficult to stay engaged and focused in the videos.

By Angel B

Jul 14, 2024

Too basic for someone with an MBA degree.

By Christine W

Mar 23, 2023

Just watching videos, not interactive.

By ZEYNEP T Ş

Aug 5, 2025

so many personal information

By Sargam S

Apr 27, 2023

Very basic but insightful.

By Oriantus J

Mar 25, 2025

Le cours est exceptionnel

By Max R

Nov 17, 2025

I already completed this

By Nish

Sep 30, 2022

Too general at times

By Sambhav P R j

Aug 13, 2023

It was Average

By ROCIO B B Y

Sep 3, 2025

No me gusta

By Mr.CHARWAK S K

Jul 31, 2024

very basic

By BHARBHIDIYA J P

Sep 23, 2025

Good

By Ellinor G

Apr 16, 2025

What to expect: this whole course consists in a person reading from a prompt, with a few corporate style slides thrown in (bullet points) and a few quizzes (for a course that encourages you to create ENGAGING content I found this to be rather ironic). The quizzes contain a lot of wrong answers being given as correct (you can actually map where in the course something is said and then the same statement is given as incorrect in the quizzes, which of course adds to the general confusion). Worst of all, the course goes from one concept to another with no clear logic and most of the time it just throws in a number of concepts which are barely explained and you are being told all the time that you wil learn these concepts later. If you take up a concept, explain it! This course was definitely not worth the time, surely there must be better options out there.

By Ayushi M

Mar 18, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.

By Julia M

Nov 6, 2025

You will watch more than 10 "inspiring" corporate style videos about someone's personal experience and "inclusivity" before they finally start explaining basics to you — like what marketing funnel is. Never by this course on it's own, only as a part of some specialization. It greatly discouraged me from the start and it was hard to take my specialization seriously after this.

By Abel T

Nov 26, 2025

worst course or platform not understanding single topic just skipping everything and there is no verification so i can easily skip the topic and give the test...plus test are so simple there is no need of cheating or looking here and there so simple plus if the answers are wrong then also i can repeat the test with same question