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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,635 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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701 - 725 of 1,006 Reviews for Market Research and Consumer Behavior

By imtiaz a

Jul 17, 2020

This was a very resourceful course! Really enjoyed it and learned a lot!

By Vijay R P

Mar 28, 2021

it is a good course to understand consumer behavior with nice examples.

By Harsh K

Oct 22, 2018

Include more real life examples and try to teach through those examples

By David V

May 6, 2018

Would have liked longer, more detailed explanations of certain concepts

By BALWANT Y

Jun 5, 2020

one more example for downloading an application or repairing something

By Juan F

Jan 29, 2019

The last class, related to hypothesis testing was a little confusing.

By AHMED Y S S

Nov 21, 2020

Needs more explanation of terms and examples to better understand.

By Yousef R M A

Jun 9, 2019

Amazing way to learn something new..and special thanks to Coursera

By Mihir B

Nov 13, 2017

Great work! I just wish the professor spoke a little more clearly.

By Kim P U

Sep 17, 2020

In general, it's quite good, more theoretical and less practical

By Jose l J O

Jul 24, 2017

Excelent. Thanks. You should give more examples in some topics.

By DIPASHRI G

Sep 23, 2020

Very well taught and good materials :). Thank you Shameek Sir!

By Huseyn D

May 3, 2020

The course is quite interesting and teaching. Thanks a lot!

By Deepak

Sep 16, 2022

Very nice and informative course. Must for an researcher.

By Chaube S S

Oct 18, 2020

It's good for freshers about Market and consumer behaviour

By Akshay A 4 B C E

Jun 14, 2020

Could have been more practical, however is still worth it.

By Mou S

Apr 29, 2020

Could be more interesting through practical more examples

By Kateryna Y

May 3, 2022

Seemed a little bit rushed, lacked some real-life cases

By Ami S

Aug 30, 2021

Good content but more examples would have made it better

By ADEE J

Jun 19, 2020

good but hypothesis testing part was not explained well

By Ritesh j

May 25, 2020

its a good course and i have enjoyed this course thanks

By Claudia E

Mar 30, 2019

accent is hard to understand, and prof. spoke too fast.

By DILJITH G

Apr 27, 2020

Great Course for a beginner like me.Well done Coursera

By Merline D

Sep 17, 2020

It was a very informative session got to learn alot.

By MARIA A O

Nov 21, 2020

Thank you. I had a lot of learnings in this course.