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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,635 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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876 - 900 of 1,007 Reviews for Market Research and Consumer Behavior

By Fang S

May 27, 2018

Except for the fact that the lecture was talking too fast with accent, this course is great!

By Evaldas K

Nov 27, 2017

Very little information of everything. Very often something is mentioned and not explained.

By YULIA A

Apr 24, 2020

Half of the course feels like a high-school level, not enough examples, and SO many typos

By Natalia B

Dec 16, 2019

Information is given just as a list of some points without descriptions and explanations.

By Abhinav K

Oct 4, 2019

It was good but it need more explanation, specially regarding consumer behaviour.

By RAGHUNANDAN K

Jul 28, 2021

PPT not shared as resources, examples not given while explaining some concepts

By Mario V

Apr 25, 2020

Basic concepts, not very well explained, specially in the weeks 3 and 4.

By Beatriz M

Nov 8, 2020

I think is was too basic and easy to pass withour putting much effort.

By Hsu M N

Jul 7, 2020

Knowing more about behavior of customer is the benefit of this course.

By Kristoff P

Aug 7, 2017

I taught it would have been more about methodology of Market research

By Maria C O A

Jul 18, 2020

Would have been very useful to have more examples on a real frame.

By Sultan M S S

May 15, 2020

Shallow representations of concepts, especially in research part.

By Julio C G

Mar 27, 2020

Great course, something its difficult to understand the proffesor

By Uphar

Sep 3, 2019

Too much of theory should have included real-life examples.

By EHSAN A

Feb 27, 2022

غنية بالمعلومات , اللغة الانجليزية عند المحاضر غير مفهومة

By Lina G

Oct 15, 2021

It can be useful to have more applied examples than theory

By Lucas D B

Dec 2, 2017

It would help to learn if there were real life examples.

By Zakaria A

Apr 25, 2020

Interpretation of the definitions could be more helpful

By Amir M M L

Aug 24, 2021

The accent, the video material, the pdfs are too long

By APURBA B

Jul 21, 2020

Content was very basic. Presentation was not so good.

By Majed A A

Nov 18, 2020

the indian accent e little bit hard to understand

By Shubham K

Apr 11, 2020

faculty not that good in explaining concepts.

By Vishal K

Jun 16, 2022

The course is good but it is too therotical.

By DEMET A

Mar 24, 2023

this is a very basic course

Not challenging

By Md I H

Oct 8, 2021

its specially focused on consumer behavior