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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

370 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews


Oct 16, 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.


Jul 19, 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

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1 - 25 of 86 Reviews for Marketing analytics: Know your customers

By Ishaan T

Apr 17, 2020

Very well explained, loved the intro music before starting a session, also loved the provided reading section which includes TED Talks... Well, for me the provided video link in a reading section was too long.... but that's not a problem I guess... Thanks for this wonderful experience, sir!!!!!!!

By Neri A M D

Sep 3, 2020

Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.

By Roscelle A O

May 25, 2020

I learned a lot from this course, specially in understanding customers and how marketing is important to one's business.

By Wai C

Jul 2, 2020

This course is amazing that it is absolutely suitable for the beginners to learn more about what marketing is, what is the current trend of marketing, what are the possible marketing tools many marketers are currently using for their business, etc. The lecturer explains the concepts quite clear and every five-minute video is fruitful with useful content.

Some of the readings are quite long to read, and there are quite many podcasts, which is quite difficult for me who is a weak English-listener. Overall it is still nice.

By Dhinesh A D

Sep 23, 2020

This course provides great insights on digital marketing tools available, using them optimally to promote the business. The lectures stresses the importance of targeting and the limitation of retargeting in the digital platform.

By Roberto E D L P

Jul 7, 2020

This in an excellent course... Instructor, in my humble opinion, needs to be more energetic but the information he delivers is top notch! ... If you are a marketing enthusiast you definitively need to take a look at this course!

By Sushant

Aug 15, 2021

Great course. Coursera provides wonderful opportunity for analytics learners through the course. Well designed course packed with assignments. Just Loved every lessons of the course. Thank you Coursera.

By Ruturaj S S

Oct 17, 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

By Yasmine B s

Jul 20, 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

By María Á J

Jun 3, 2021

Es un curso muy completo que te ayuda a comprender porque y como la estrategia de tu empresa debe estar dirigida hacia el consumidor.

By Diego D

Apr 29, 2021

Having completed the entire course (all 4 modules) I can easily say that it is the most interesting part of the training. Nice!

By 18100278 N Y N

Sep 10, 2021

This course gave me numerous and realistic knowledge ever! When you access it, don't skip any practice tasks, remember it!

By Rinshad A

May 11, 2020

It really a wonderful course which help us to to treat our customers efficiently and know more about customer services

By Naman B

Jun 23, 2020

Superb contents. Very high level of difficulty. Excellent clarity based on detailed analysis with explanation.

By Varote M

Feb 11, 2023

This a 5 star course! but i will give it a 4 because there are some material that I cannot access to.


Apr 18, 2020

A very useful course specially for those students who are about to enter the corporate world


Jun 9, 2020

it is exactly a superb course.i learned more and more about marketing.thank you so much.

By N P R

Jul 9, 2020

Very engaging course and Extremely useful for my personal and professional development.

By Henrique T d S

Dec 3, 2022

Curso interessante e que ajuda no desenvolvimento da compreensão de dados.

By Gurpreet K

May 21, 2020

Its Very Beneficial for people who wanna make their career in Marketing.

By Mến H

Sep 30, 2021

I learned a lot from the course Thanks for teaching! It is very useful.


May 19, 2020

Very helpful course ..... i think everyone should opt for this course

By Shivam G

May 23, 2020

The content was easy to grasp and the resources were very relatable.


Apr 12, 2020

The course was really helpful and many thing were new for me.

By Bader A

Apr 11, 2020

very informative and enjoyable subjects and inspiring videos