About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 20 hours to complete
English

What you will learn

  • Analyse the concept of customer value and its importance to an organisation.

  • Explore the types of customer data that are collected, both by traditional and digital methods.

  • Examine the tools used and determine what works best to solve which problem.

  • Use customer data to both understand the current situation and develop and drive strategy.

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 20 hours to complete
English

Offered by

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Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

The primacy of customer value

3 hours to complete
6 videos (Total 27 min), 2 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Types of customer data

3 hours to complete
4 videos (Total 22 min), 2 readings, 2 quizzes
Week
3

Week 3

4 hours to complete

Tools for analysing customer data

4 hours to complete
4 videos (Total 23 min), 3 readings, 2 quizzes
Week
4

Week 4

3 hours to complete

Combining tools for meaningful insight

3 hours to complete
4 videos (Total 19 min), 2 readings, 2 quizzes

Reviews

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About the Analysing: Numeric and digital literacies Specialization

Analysing: Numeric and digital literacies

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