Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.
About this Course
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
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TOP REVIEWS FROM MARKETING ANALYTICS: KNOW YOUR CUSTOMERS
It really a wonderful course which help us to to treat our customers efficiently and know more about customer services
Superb contents. Very high level of difficulty. Excellent clarity based on detailed analysis with explanation.
A very useful course specially for those students who are about to enter the corporate world
it is exactly a superb course.i learned more and more about marketing.thank you so much.
About the Analysing: Numeric and digital literacies Specialization
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