University System of Georgia
How Technology Will Shape Marketing with Jagdish Sheth
University System of Georgia

How Technology Will Shape Marketing with Jagdish Sheth

This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Taught in English

Jagdish Sheth

Instructor: Jagdish Sheth

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 3 modules in this course

This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.

What's included

10 videos4 readings2 quizzes2 discussion prompts

This module focuses on the impact of digital technology on advertising and promotion. Digital advertising is displacing print, television, and cable, and social media has the greatest impact in capturing advertising revenue. Search engines and social media are the next big wave in digital advertising and influencer marketing is destined to grow.

What's included

20 videos4 quizzes

Since the early 90s, Sales Promotions have grown exponentially. This module discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.

What's included

12 videos1 reading2 quizzes1 peer review

Instructor

Jagdish Sheth
University System of Georgia
12 Courses2,147 learners

Offered by

Recommended if you're interested in Marketing

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New to Marketing? Start here.

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