University System of Georgia
Social Media & Marketing - Jagdish Sheth
University System of Georgia

Social Media & Marketing - Jagdish Sheth

This course is part of The 4 A's of Marketing with Jagdish Sheth Specialization

Taught in English

Jagdish Sheth

Instructor: Jagdish Sheth

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

5 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

What's included

12 videos4 readings1 quiz2 discussion prompts

Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

What's included

11 videos1 quiz

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.

What's included

8 videos

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.

What's included

7 videos1 reading1 quiz1 peer review

Instructor

Jagdish Sheth
University System of Georgia
12 Courses2,124 learners

Offered by

Recommended if you're interested in Marketing

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