About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 26 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 26 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is related to the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

Syllabus - What you will learn from this course

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Week1
Week 1
8 hours to complete

Course Overview and Digital Dominance

8 hours to complete
13 videos (Total 117 min), 9 readings, 4 quizzes
Week2
Week 2
6 hours to complete

Analog Resistance

6 hours to complete
9 videos (Total 77 min), 3 readings, 3 quizzes
Week3
Week 3
6 hours to complete

Digital & Analog Synergy

6 hours to complete
9 videos (Total 88 min), 3 readings, 3 quizzes
Week4
Week 4
6 hours to complete

Analog Transformation

6 hours to complete
11 videos (Total 84 min), 5 readings, 3 quizzes

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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