The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
This course is part of the Digital Marketing Specialization
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TOP REVIEWS FROM THE DIGITAL MARKETING REVOLUTION
Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!
Great course, Aric is engaging and explains really well. Case studies are always interesting. I have definitely learned many new things that I will take with me. Thanks!
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