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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
425 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

RS

Oct 16, 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

YS

Jul 19, 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

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76 - 100 of 102 Reviews for Marketing analytics: Know your customers

By MUSTAFA A

May 15, 2023

.

By Oscar S R

Jul 9, 2020

E

By Maria C L C

Jul 25, 2020

It has great content in general. However, I found the "further resources" of each week too extensive and I feel I missed the "HOW"; yeah, a lot of frameworks, a lot of examples but they didn't offer much guidance on HOW to apply those concepts

By Karenin G

Sep 22, 2020

Muy interesante, enfocado en los puntos más importantes y útiles para quien desee adquirir conocimientos básicos y de utilidad sobre todo si tiene su propia empresa. Es el punto de partida para continuar profundizando en este área.

By Michael W

Aug 4, 2020

Highly informative, and offered great insight into developing effective marketing strategies.

By Cassandra T

Apr 8, 2022

A great refresher. Lots of common sense. Some new learnings here. I really enjoyed it!

By Mutiara R

Dec 10, 2021

some material about social media marketing, is no longer relevant to current market

By Zhengyi X

Jul 20, 2022

Too many theories! The video in week 5 is lacking!

By Ajay K S

May 1, 2022

Excellent learning while refreshing few topics

By Tim W

May 29, 2020

A great course! Would definitely recommend!

By VISHAL S

Jun 16, 2020

AWESOME COURSE LEARNED A LOT

By Guruprasad

Aug 25, 2022

Very Informative

By Ajeet S

May 26, 2020

Nice Content.

By Chetan S

Apr 10, 2020

this was good

By indu b

Nov 16, 2022

good course

By HARISH R 2

Dec 12, 2024

insightful

By 972_SUVAM M

Aug 29, 2021

Excellent

By Anwesha D

Jul 31, 2021

Great

By Amjad M

Mar 31, 2020

good

By Sasha M

Mar 17, 2021

Some of the links in the resource section need to be revised as the content they are linked to is no longer available and there are questions in the quizzes that are linked to these resources.

By Francesco P

Aug 23, 2024

Avere a disposizione del materiale per studiare (i.e. slides) sarebbe stato molto utile. Non tutti i materiali ernao disponibili ed alcuni molto datati (14 anni e piu')

By Gerardo V

Aug 5, 2023

It's good when the teacher speaks, but too many out of class reading.

By Anoop

Mar 20, 2020

It was a great experience

By AMAN V

Jun 25, 2020

nice

By Suzanne M

May 2, 2024

I was unable to access several of the videos or articles through Coursera. it was requiring a password to the actual university the course was through. Additionally, the articles were dated 5-10 years old. This was clearly a course that was dusted off the shelve. Having said that, I did enjoy the basics of the lecture.