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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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526 - 550 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Yiğit E

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Dec 13, 2020

It's a very good experience for me

By Rohan P

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Mar 6, 2017

well taught..properly explained...

By Akintoye M M

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Nov 4, 2016

This course is really good, I like

By Shirisha G

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Nov 25, 2022

it was very usefull and excellent

By kenda d

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Sep 3, 2020

great course and great professor.

By Tlhopane

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Jun 26, 2019

Very informative and interesting!

By Sambhav P R j

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Jun 1, 2018

Great Course With Great Follow Up

By Utsav C

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Nov 4, 2016

A very good course for beginners.

By Jules C

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Oct 3, 2016

I learned a lot from this course.

By Alice A O

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Jul 31, 2025

So much engaging and very good .

By Assem A D

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Oct 12, 2020

Thanks I've covered the material

By Alison W

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Jun 14, 2020

excellent I really learned a lot

By Bruno P

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Jun 1, 2020

Great Course!! I learned a lot!!

By Michael K

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May 26, 2020

Its amazing work they are doing

By Simran W

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May 18, 2020

I learned a lot from this course

By Daniel H

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May 7, 2020

Excellent course, very complete.

By Ahmed S

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Aug 11, 2016

Great course , thank you so much

By KARTIK D

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Sep 13, 2020

The course was very insightful.

By aya y m

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Aug 28, 2020

it is great;easy and in details

By Viviana G T

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Feb 1, 2020

Great course and really helpful

By Affonso S

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Nov 11, 2016

excellent course and experience

By MAN Y H

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Dec 21, 2020

Learned a lot from this course

By Md. N H

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Jun 25, 2020

A great course about marketing

By Manohar S R

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Mar 11, 2019

Great Course so far! loving it