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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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626 - 650 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Paulina M

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May 13, 2016

Excellent course!

By jad d

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Dec 29, 2020

enjoyed learning

By Aber H

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Oct 22, 2020

excellent course

By shweta n

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Sep 1, 2020

Enjoyed learning

By Pranesh T

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Jul 12, 2020

very well taught

By Vinayak D S

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Mar 30, 2020

EASY AND HELPFUL

By Aye M T (

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Sep 15, 2019

A great learning

By Elyin M S G

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Jun 4, 2019

Great Professor!

By Rahul D

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Apr 1, 2019

Excellent Course

By kirsten v Z

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Mar 11, 2019

Great teacher!!!

By Eman K A H

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May 26, 2018

Excellent course

By KYRIAKOS M

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Jun 11, 2017

excellent course

By Pranav J

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Mar 19, 2017

Worth the effort

By Andrzej P

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Mar 13, 2016

Excellent course

By Sachin P

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Sep 16, 2015

Excellent course

By Бандура Т І

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Aug 28, 2025

сподобався курс

By Amilcar J P G

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Jan 30, 2022

a great course!

By Carlos D D

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Sep 24, 2021

A good course!

By Uchechi O

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May 14, 2021

Very insightful

By Wiwit K S

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Nov 15, 2019

very good cours

By Angie R

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Jun 15, 2019

Awesome Course!

By Audrey L

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Mar 10, 2019

Very insightful

By Gueler S

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Feb 9, 2018

very insightful

By Julio Z

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Jan 26, 2018

Just Excellent!

By Luz A A Q

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Aug 3, 2017

Great learning!