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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,637 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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876 - 900 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

By Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

By ceyda o

Aug 13, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing


Aug 28, 2020

Theory was a bit boring because of quiz and assignment it becomes more interesting

By Victor N B

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

By Valeriia C

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

By Yash D

Mar 8, 2019

The course is extremely helpful and concise. It was a great source of learning!


Oct 24, 2020

ya its good but the speaker in my opinion is not really good its really boring

By Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

By Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

By Nádia N

Mar 6, 2019

Really good, I am just wondering to have more questions inside the exercises.

By Simone P

Jun 13, 2020

Great course. Videos are a little older but other than that it is top notch.

By Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

By Brent C

Feb 1, 2018

solid overview of the theory of digital marketing from an industry leader.

By Kshitij V

Jun 9, 2018

In some videos the audio was very low otherwise and excellent experience.

By Sameed A B

Jul 9, 2020

A helpful course but should add more practical exercises in the course

By Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

By Christian E M

Feb 14, 2018

I think the topics were a bit out of date but otherwise a good course.

By Samyaraj D

Sep 3, 2017

Liked the fact that the most relevant aspects of marketing was offered


Jun 4, 2020

Excellent course. i would have liked to go deeper in some real cases

By Tanja T

Apr 16, 2020

bit out of date as it's 2020 now and most examples are from 2015/2016

By Vanessa D M

Mar 9, 2020

Great class and lots of information to easily understand the concept.

By Iveta E

Sep 25, 2019

Easy to follow, quite a lot of new information regarding the subject.

By Fabiola H G

Sep 5, 2020

Great articles and supplemental readings to complement the lectures

By Anidhya B

Aug 11, 2020

Best platforms to enhance the knowledge towards digital marketing.