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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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976 - 1000 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Gisela S

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Jan 11, 2020

Useful and enjoyable course.

By Tonny B

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May 28, 2023

great content and concept's

By Walid H M

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Jan 17, 2017

nice and informative course

By Aristarco E S

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Aug 25, 2020

exceptional its the beast

By JAYASHREE J N

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May 13, 2020

Great course to learn new

By Kristo R

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Sep 3, 2015

Basic, but good knowledge

By Pradnya Y K

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Jul 4, 2021

nice learning experiene

By Abhishek S

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Jan 31, 2018

Good foundation course

By Assem N

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Nov 29, 2020

need more explanation

By SI Q

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Jan 6, 2022

learned quite a lot.

By Wael L

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Sep 21, 2022

the course is good

By Ahmed H Z

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Mar 14, 2016

More than excellent

By Renu M

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Aug 7, 2017

Very informational

By venkatesh m

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Sep 13, 2020

good course to do

By Maria F R

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Mar 27, 2017

good information.

By Deepayan P

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Oct 27, 2017

Very Insightful!

By Frank B

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Sep 7, 2017

Very good course

By Warrick V D H

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Aug 24, 2016

Very insightful.

By ZOHAIB U R

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Jun 18, 2020

good experience

By Lakhan D

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Sep 12, 2015

Awesome course.

By VIKRANT V

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Sep 7, 2020

great teacher

By FERNANDA G R

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Jun 17, 2020

Great course!

By Laura C H

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Apr 6, 2017

Very usefull!

By Natalia G

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Feb 8, 2017

Great course!

By Ruben S

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Dec 22, 2016

Great Course!