Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign
About the Course
Top reviews
VB
Apr 16, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
AS
Jan 22, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
976 - 1000 of 1,117 Reviews for Digital Marketing Analytics in Theory
By Nishchay S
•Apr 10, 2020
I loved it
By TALLAPRAGADA D P
•Jul 14, 2020
very good
By Kandarp
•Jun 1, 2019
vERY GOOD
By sanyam j
•Dec 16, 2016
nice one.
By SANO A
•Aug 18, 2016
Very good
By Md. A V
•Mar 13, 2022
good
By Muhammad S A
•Sep 23, 2020
good
By Sani K
•Sep 18, 2020
Good
By Rasha N
•Aug 4, 2020
good
By SHUBHAM A L
•Aug 4, 2020
Good
By INFAR I
•Jun 8, 2020
Good
By Vallabhaneni S
•May 9, 2020
fair
By Anas E
•Dec 9, 2019
good
By LE M K
•Jan 21, 2018
nice
By Bishoy m
•Jul 23, 2017
good
By Nikhil K
•Jul 28, 2016
nice
By Gabriel T R
•Nov 24, 2015
Good
By Tanmay K
•Jun 24, 2020
.
By Ericka G
•Dec 11, 2016
G
By Rainer S
•Nov 5, 2015
Compliments: The course introduced me to a number of reporting and research tools that I was not aware of. I have also become a great fan of Avinash Kaushik and his blog in the process.
Criticism: The lecturer could have gone into more details in many areas of his course as opposed to just assuming that the prescribed reading material had been read. Many detailed points were glanced over and one prescribed reading material (Peterson, E. T. (2004). Web Analytics demystified) was written in 2004 and as a result much of the information presented in this text book is very outdated.
By Marino V
•Aug 28, 2016
This stage of the course i feel could be summed up to just one week worth of work. It mainly revolves around ZMOT and best marketing analytics and data collection techniques and rawly around 30 minutes of content, and the last week was more of a "let's sum up". Compared to the first stage where every single week had a new subject, with lots of content this one i feel, just didn't cut it. I do feel I learned a lot from it...and i plan to finish the specialization, but this one should be aided as part of another another module.
By Ivan R
•Jan 15, 2021
Quiet interesting presentation of everything, I was impressed at first and graded 5 stars, however, after just one lesson of Prof. Mike Yao in Digital Media and Marketing Strategies I got better understanding of research and data then I got from both courses of Prof. Kevin Hartman. Course is still very good, defiantly worth seeing, but it's lacks in practical explanations so you are kind of still in a fog after it.
By Luca J
•Jun 18, 2020
I enjoyed the course, it was very detailed, it had great and interesting points. For me it was a bit too advanced, I would've liked if they explained what data actually is a bit more. However the teacher explained everything very well, I liked the tasks.
If you already know a few things about digital analytics, then I absolutely recommend taking this course.
By Paphangkarn L
•Jun 15, 2020
What I don't like is the strongly recommend reading for this course is not for free, I have already paid monthly for this course but still have to spend money for his book in order to fully understand the lesson. I feel like the professor try to sell his book. I can't find it from any bookstores in my country, not every one prefer reading e-book.
By Subhajyoti C
•Jun 4, 2020
The concepts introduced in this course are good. However, the instructor should really update the content which seems to be shot and compiled somewhere around 2016 and needs updating in 2020. Also, some of the tools mentioned no longer exists and some links are broken too. Overall the course needs some maintenance to stay relevant.
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