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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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1126 - 1150 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Ashley A

Oct 19, 2015

Great informative course

By UTTKARSH M

Aug 16, 2020

Repetitive content

By Hrishikesh P D

Apr 3, 2018

Good course it is!

By DavaaSukh T

Jun 11, 2018

Too much reading

By Lucia D

May 14, 2020

Good course

By Danilo C

Aug 7, 2016

Good basics

By Muhammad S A

Jul 22, 2020

Too basic

By ANURAG S Y

Jul 14, 2017

Good !

By Samik D

Oct 15, 2017

O

k

By Sarthak V

Jul 28, 2020

this course was good but not sufficient as they didn't provide in-depth knowledge. rather than providing them in videos and explaining them, they gave some links to learn more that was really not good. Even visual presentation was also not good

By Mengjiao X

Sep 28, 2020

Each video in this class is very short. The concept covered in this course is too broad. It could deepen into more details.For example, customer journey, how credit bureau plays their roles in this section?

By Z'leste W

Dec 6, 2015

Provides a comprehensive overview, however it is heavily lecture based. Would be nice if more interactivity was built in, via pop-up questions during the lectures and practice problems.

By Rishabh G

Apr 20, 2020

Though I learnt a few new things. But I expected something in line with the current technology. I am a bit unsatisfied with the lecture design and the readings

By Mirelle N

Jun 26, 2017

There's a too long list of texts to read while the videos are too short and redundant. I felt as if I was just reading texts that some friend has sent me...

By Deval A V

Mar 4, 2020

The course material is outdated. Although new learners will get some idea about basics, it is nowhere close to updated as per 2020!

By Massimiliano C

Sep 24, 2019

It's a good course at the content level, but too theoretical. It might be nice to introduce hands-on phases along the course.

By LISA D

Jun 21, 2020

This course could use more case studies and assignments. And the reading material all cost additional money to access.

By Obaid F

Mar 13, 2019

I am not very clear on the objective of the course, I also find it ambiguous in terms of what its trying to achieve.

By Dmytro K

Jul 12, 2019

Poorly prepared course, unfortunately very disappointing compared to the first course in the specialization.

By Teru W

Aug 27, 2015

It's a very introductory class, only works for newbies of digital marketing.

Maybe it's a good start point.

By Nithiya S P

Jul 7, 2025

I complete the course but i did not recieved my certificate ....please give me certificate

By maged n

Jul 28, 2017

A lot of amazing info ...

Thank You so much coursera team for this great info !

By Leyla M

Aug 6, 2020

Teacher's explanation was a little bit hard to understand.

By Shubham G

May 20, 2020

it doesn't seem to be updated frequently

By Panagiota S

Oct 8, 2016

too many information just to be said.