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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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601 - 625 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Caro D L T

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Dec 21, 2018

I like it very much!

By miranda c

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May 26, 2016

relevant information

By Lakshmi N

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May 13, 2016

Good course, concise

By Halide V

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Mar 2, 2021

amazing experience!

By Daniel W

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Aug 18, 2020

I enjoyed the class

By Sarthak D

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Jun 7, 2020

AWESOME COURSE!!!!!

By adissa b

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Apr 29, 2020

cour compréhensible

By Joffrey S

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Apr 21, 2019

Very professional!!

By Sebastien P

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Dec 26, 2016

Nice introduction !

By Igor P

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Nov 4, 2020

Great experience !

By Uwamahoro M R

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Oct 14, 2017

Very useful course

By Andre E

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Feb 19, 2017

Great information.

By Rishi S

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Sep 10, 2016

Excellent Insights

By Asif R

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Mar 21, 2016

It is very helpful

By Robert G

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Mar 11, 2022

Very informative.

By Cristhian D

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Sep 10, 2021

Excellent course!

By Sebastian L M

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May 16, 2021

I like the course

By NAMAN P

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Jul 13, 2020

thank you so much

By Aakarsh j

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May 26, 2020

i love the course

By Clare M

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May 12, 2020

Very good course.

By CHRISTINA L H M

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Apr 21, 2020

very informative!

By Pulkit S

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Apr 3, 2020

Wonderful course.

By Mohamed A

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Jul 22, 2019

Iam very thankful

By Roger E

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Jun 14, 2019

Excellent Course!

By Sol D L

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Apr 8, 2019

Excellent course!