Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
By Saurabh S•
This was an excellently carved course with very good examples, which could be related to day to day application in digital world. Thanks a lot.
By Krystel M•
Very good course for people who wants to have an overview of all the options, possibilities and tools existing in the Marketing Analytics field
By Shayla K•
Great course. Informative and relevant assignments. I felt I was able to go through this and take notes while learning and being very engaged.
By Alexander F•
The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.
By Gabriela V•
This couse is amazing, the teacher is very commited, pleasant and easy to understand. Without any doubt, this made me a greater professional.
By TAMIL S R•
The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege
By Sohini R•
It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.
By SWIFT G L•
Am highly elated and appreciates the learning opportunity given to me by Coursera and thanks Jehovah'. For keeping. Me alive. To reach here.
By Hollie D•
Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for
By Suraj N•
Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!
By Out D S•
The course is very good for junior marketing analysts like me. Thanks professor Kevin Hartman, Coursera and the University of Illinois.
By Priti M•
A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.
By Ashraful I S•
This was an amazing course. The information given here are very useful. Marketers must know these things before launching any product.
By Priya R•
Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.
By Brian O•
Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.
By Lyndsay M•
Helpful foundational knowledge and easy-to-follow videos. Looking forward to the next course in the digital marketing specialization!
By Tinuoye T A•
The lecturer clearly made the introduction to web analytics and subsequent lectures easier. Would be happy to further on this course
By Fadi D•
Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.
By Michael L H•
Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate
Mr. Peterson's book is now.
By Kutay A•
The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.
By PRIYAM S•
it was a great experience to have this course DMA provide me a lots of knowledge which i want to learn thank you coursera for this.
By Ben K•
excellent class, the instructor didnt use any script, he just spoke so eloquently. it was a wonderful experience taking this class!
By Amanda F L•
I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.
By Amin k•
It's a great course !
It gives you new ideas about marketing analytic and it helps you to deepen your thought on Digital marketing.
By William V•
A good course that provides the framework that every digital marketer should implement to provide detailed and relevant analysis.