Chevron Left
Back to Marketing: Customer Needs and Wants

Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

4.3
188 ratings
45 reviews

About the Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Top reviews

RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

DS

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

Filter by:

1 - 25 of 43 Reviews for Marketing: Customer Needs and Wants

By Gustiningdiah P

Feb 08, 2019

A helpful course for a beginner who doesn't have business or economic background.

By Dhaval B S

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

By Joseph O A

Aug 23, 2018

Detailed overview of

By Marta T D

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!

By Ana R P

May 29, 2018

A very informative course.

Ana Pelayo.

By Daniel L R

Jul 14, 2016

Excellent course with very useful contents. Professor gives excellent examples

By Christian O

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

By Martin L

Jul 19, 2016

Robust and clear course on marketing. Great explanation!

By Dr. V P G

Aug 23, 2016

very good and knowledge based course

By Rohan M T

May 02, 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

By Fabio A d S

Oct 17, 2017

Wonderful

By Abiodun A

Nov 18, 2016

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

By Luka Z

Apr 30, 2017

Truly fantastic course!

By Jose M R M

Apr 01, 2017

Very Good

By Satyaveer P

Jul 31, 2016

The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

By Javier C

Jul 21, 2016

Very good

By Mario J R M

Apr 16, 2018

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

By HAMID S

Nov 19, 2016

thank you.

By Megha P

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

By said h a

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

By Syed N F

Apr 02, 2019

Amazing course and perfectly illustrated

By Badal k s

Apr 03, 2019

Awesome

By JULIO V

Nov 11, 2018

It was a kind of confuse and lack of bibliography.

By Christopher D

Aug 09, 2017

Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

By Aabid A S

Jun 13, 2016

Good