About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

29%

got a tangible career benefit from this course

20%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

English

Subtitles: English, Vietnamese

Learner Career Outcomes

50%

started a new career after completing these courses

29%

got a tangible career benefit from this course

20%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

English

Subtitles: English, Vietnamese

Offered by

IESE Business School logo

IESE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(1,485 ratings)Info
Week
1

Week 1

2 hours to complete

Course Overview & Week 1

2 hours to complete
16 videos (Total 78 min), 4 readings, 1 quiz
16 videos
1.- Course Outline2m
2.- Week 1 Overview3m
3.- Framing Marketing Challenges, Part 14m
4.- Framing Marketing Challenges, Part 26m
5.- The Marketing Process, Part 16m
6.- The Marketing Process, Part 24m
7.- Segmentation, Part 14m
8.- Segmentation, Part 23m
9.- Segmentation Part 35m
10.- Segmentation Part 42m
11.- Marketing Research, Part 17m
12.- Marketing Research, Part 25m
13.- Marketing Research, Part 34m
14.- Targeting and Positioning, Part 16m
15.- Targeting and Positioning, Part 25m
4 readings
Syllabus10m
About Week 110m
Required Reading10m
Week 1 Quiz Solutions Key10m
1 practice exercise
Week 118m
Week
2

Week 2

2 hours to complete

Week 2: Product, Pricing & Channel Design

2 hours to complete
17 videos (Total 80 min), 3 readings, 1 quiz
17 videos
2.- Product Definition, Part 17m
3.- Product Definition, Part 23m
4.- Estimating Product Demand, Part 14m
5.- Estimating Product Demand, Part 24m
6.- Managing Products, Part 13m
7.- Managing Products, Part 25m
8.- Managing Products, Part 33m
9.- Pricing Fundamentals, Part 15m
10.- Pricing Fundamentals, Part 24m
11.- Pricing Fundamentals, Part 33m
12.- Pricing Fundamentals, Part 45m
13.- Pricing Fundamentals, Part 54m
14.- Channel Design, Part 14m
15.- Channel Design, Part 27m
16.- Channel Management7m
17.- Week 2 Recap1m
3 readings
About Week 210m
Required Reading10m
Week 2 Quiz Solution Key10m
1 practice exercise
Week 216m
Week
3

Week 3

2 hours to complete

Week 3: Building Strong Brands

2 hours to complete
13 videos (Total 55 min), 2 readings, 1 quiz
13 videos
2.- Defining Brands4m
3.- What Things Can Be Branded?4m
4.- Why Are Brands Important?, Part 14m
5.- Why Are Brands Important?, Part 23m
6.- The Value of a Brand, Part 14m
7.- The Value of a Brand, Part 26m
8.- Brand Equity5m
9.- The Branding Process, Part 16m
10.- The Branding Process, Part 23m
11.- Brand Extensions, Part 14m
12.- Brand Extensions, Part 26m
13.- Week 3 Recap53s
2 readings
About Week 310m
Week 3 Quiz Solution Key10m
1 practice exercise
Week 316m
Week
4

Week 4

3 hours to complete

Week 4: Communication Strategy

3 hours to complete
11 videos (Total 47 min), 1 reading, 2 quizzes
11 videos
2.- Communications Framework1m
3.- Mission And Market7m
4.- Map The Decision Making Process, Part 16m
5.- Map The Decision Making Process, Part 24m
6.- Message and Content4m
7.- Media, Part 14m
8.- Media, Part 26m
9.- Measurement5m
10.- Week 4 Recap1m
Conclusion to the Course1m
1 reading
About Week 410m
1 practice exercise
Week 4 - Part 114m

About the Foundations of Management Specialization

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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