Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
This course is part of the Foundations of Management Specialization
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About this Course
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Syllabus - What you will learn from this course
Course Overview & Week 1
Week 2: Product, Pricing & Channel Design
Week 3: Building Strong Brands
Week 4: Communication Strategy
Reviews
- 5 stars65.19%
- 4 stars21.11%
- 3 stars8.35%
- 2 stars3.01%
- 1 star2.32%
TOP REVIEWS FROM MARKETING: CUSTOMER NEEDS AND WANTS
A helpful course for a beginner who doesn't have business or economic background.
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
Content wise its very rich and a good course for marketing student...must learn from this course.
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
About the Foundations of Management Specialization

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