Emory University

Marketing Channel Functions

This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization

Taught in English

Sandy Jap

Instructor: Sandy Jap

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(16 reviews)

Intermediate level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(16 reviews)

Intermediate level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 3 modules in this course

This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.

What's included

4 videos3 readings2 quizzes

This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.

What's included

9 videos4 readings1 quiz

Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.

What's included

3 videos2 readings1 quiz1 discussion prompt

Instructor

Sandy Jap
Emory University
4 Courses3,684 learners

Offered by

Recommended if you're interested in Marketing

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Frequently asked questions