About this Course

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Flexible deadlines
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Shareable Certificate
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Intermediate Level

Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.

Approx. 9 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level

Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.

Approx. 9 hours to complete
English

Offered by

Placeholder

Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

INTRODUCTION

2 hours to complete
6 videos (Total 48 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

EXPLOSIVE CHANNEL VALUE

2 hours to complete
3 videos (Total 23 min), 2 readings, 2 quizzes
Week
3

Week 3

2 hours to complete

CHANNEL BENEFITS

2 hours to complete
4 videos (Total 36 min), 2 readings, 1 quiz
Week
4

Week 4

3 hours to complete

AUDITING BENEFITS

3 hours to complete
4 videos (Total 80 min), 2 readings, 1 quiz

About the Marketing Channel Strategy & B2B2C Routes to Market Specialization

Marketing Channel Strategy & B2B2C Routes to Market

Frequently Asked Questions

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