This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
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About this Course
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessCompletion of university principles of marketing or core marketing course or at least two years of B2B work experience.
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
INTRODUCTION
EXPLOSIVE CHANNEL VALUE
CHANNEL BENEFITS
AUDITING BENEFITS
Reviews
- 5 stars58.53%
- 4 stars26.82%
- 3 stars12.19%
- 1 star2.43%
TOP REVIEWS FROM MARKETING CHANNEL BENEFITS
Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.
This course is both interesting and useful. I only recommend you watch the videos on 1.25x or 1.5x, because the professor speaks a little slow. However it is clear she knows a lot about the topic.
This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.
About the Marketing Channel Strategy & B2B2C Routes to Market Specialization

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